Long time ago, businessmen would literally trade their products to gain loyal customers. It took them a lot of time to utilize marketing strategies like advertisement and promotions. One of the veterans in one of the businesses in town even shared that way back in time, the only strategy that they have is to give a free item whenever a customer will buy in bulk.
As time pass by, they learn to give discount coupons and loyalty cards as well as gift certificates and similar items. These marketing strategies evolved so much with the help of technology.
If before, they would rely on printed leaflets and flyers to announce openings and other special events in their companies, these days they are already utilizing the social media. Some companies have their online portals or websites wherein customers can place their orders online and can even avail free delivery.
Social networking sites became their source of market and have become their means to make their business popular.
Inventory and monitoring of businesses these days can never be tiring tasks anymore because it is already being run by technology. With a few clicks of the button, the owner will have an overview of the entire operation of the business and can have access to whatever area he wants to check. That’s how technology changed the life of businessmen.