Archives for December 2013

The Real Deal on Internet Marketing Tips for Online Businesses

The internet holds a lot of potential for online businesses. They have a limitless reach when they do internet marketing. They can target the audience they want anytime, anywhere. This kind of marketing is highly recommended for all online businesses. Many would say that online advertising, optimization, and even blogging are some of the best ways to do marketing over the internet. There’s more to these online marketing techniques, however. You cannot simply buy online advertising space or use keywords to optimize your business website and expect profits to start streaming into your account. You might find yourself wasting precious money on ineffective techniques. It takes some good thinking and planning to have an effective online marketing plan.

internet marking

Before getting started on internet
marketing, you have to have a good
grasp of what you want to achieve.

Before getting started on internet marketing, you have to have a good grasp of what you want to achieve. It is not enough to say that you simply want people to be aware of your business. You can easily do this. Sending tweets and email messages to random people will make them aware of your company. But, will this lead to profits? Your goal should be specific enough to indicate which people you want to be aware of your products and consequently buy from your company. This should be the basis of the techniques that you choose to include in your marketing plan.

There are people who would also tell you that internet marketing is all about being found online. While this is somewhat true, you want to take it further than just being accessible and reachable. Aside from using keywords to optimize your website for searches, you want to actually provide value to your web visitors. All your optimization efforts will not be effective at all if you do not put some thought into the content of your website. It will also not be effective if you attract the wrong type of people in the first place. You might be enjoying immense traffic as a result of optimization and advertising but you might not be getting enough revenues from your marketing efforts. If you are paying for online marketing services, this kind of results is definitely not worth your marketing dollars. To succeed in internet marketing, you have to go the extra mile to make sure that you optimize your site for the right people and that you provide content and products that they will actually be interested in.

Image Credit:
Stuart Miles – FreeDigitalPhotos.Net

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Remove Gaseous Wastes with Regenerative Thermal Oxidizers

Even those of us who aren’t eco-friendly or “earth conscious” know the three Rs – Reduce, Reuse, and Recycle. More and more companies are jumping on board with the three Rs, not just as a publicity stunt but because of a sincere concern for their impact on the environment. And, in many instances, some of the methods and tools used to ease the impact a company makes on the planet’s resources can also financially benefit that company. A great example of this is the use of a regenerative thermal oxidizer.

Regenerative Thermal Oxidizers from OxidizerService.com are anti-pollution tools that work in two ways. First, they use heat-producing combustion to draw in and destroy pollutants and air contaminants. And second, the heat that is produced by a regenerative thermal oxidizer can then be harnessed and used for other services and procedures which can use heat as an energy source (underground wells and steam-powered engines, for example).

regenerative thermal oxidizers

A thermal oxidizer works by drawing in exhaust steam. Once the exhaust steam is drawn in, it is burned, and the resulting waste-filled gas is transferred into energy recovery chambers, where that exhaust is pre-heated, then sent to a combustion chamber to be destroyed. The leftover gas and resulting heat is then transferred to ceramic media beds, which can then direct the heat to other connected sources.

At peak efficiency, regenerative thermal oxidizers can remove up to 99 percent of gaseous waste, and 95 percent of the generated heat can be harnessed and redirected for other uses.

You will find that regenerative thermal oxidizers are used in a variety of industries, and in a variety of ways. Common industries that frequently take advantage of the air-cleaning and heat-generating capabilities of regenerative thermal oxidizers include waste processing facilities, paper mills, flour mills, and even paint spray booths. While they may be a little expensive to acquire and set up, once in place these oxidizers can work on an automated process, and will accurately and efficiently remove volatile organic compounds from waste-filled air, and then transfer the created heat to other appliances for eco-friendly use of the generated heat.

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Pro Tools 10 Shortcuts Guide

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Using Your Customer Database to Spread Christmas Cheer

Christmas is a good excuse to get in touch with your customers. It gives you a reason to “talk” to them on a more intimate manner. Like a friend remembering another friend and sending him Christmas greetings. Assuming that you have succeeded in building and maintaining your own customer database, you can turn to technology to spread your brand of Christmas cheer. Depending on what information you have about your customers, you can choose to tap your database to send SMS messages and email blasts. You can also come up with special apps or additional functionalities in your existing apps that would be extra helpful for your customers this season.

You can choose to tap your database to send SMS
messages and email blasts this Holiday season.

Your customer database is your invaluable tool in connecting with your customers. There is no excuse nowadays not to have at least the email addresses of your customers. There are various channels through which you can collect information from your clients. You can have sign up and subscription pages on your website. Or, you can have special promos specifically for lead generation. The social networks are also good sources of information about your customers. You can have online promos in these social networks to generate interest in your products and services. At the same time, these networks will allow you to have a database of “friends” and “contacts” within the network.

The simplest way to use your customer database to connect with your customers during the Christmas season is to send out SMS and email announcements of your Christmas sales. Invite them to take advantage of your special discounts. You can also have a social media network promotion wherein customers can post photos of the best use of your products and services this season, for example. You can reward the best photo with a specially bundled package of your products. You can also have a promotion that rewards those with the most “Likes” and “Shares.” This is a good way to populate your database even more.

You can get creative with the way that you use your customer database this season. From something as simple as sending out greetings for the season to cooking up the most exciting SMS and social network promotions, your efforts will surely be appreciated by your customers.

Image Credit:
Stuart Miles – FreeDigitalPhotos.Net
Modified by Rossel

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Chiropractor Tips – How to Improve Your Waiting Room for a Better Customer Experience

When your clients come to your chiropractic clinic and have to spend some time in the waiting room before their appointment, what is the experience like for them? The quality of the waiting room can really make a big difference when it comes to the impression that your clients get of your practice. An uncomfortable, boring and unpleasant waiting room will have your clients in a bad mood before you even treat them, which means that they might not benefit as much from your services and will be less likely to appreciate them. Also, waiting in an unpleasant room makes the time go by slower, so your clients will perceive their wait times as longer and this will create a negative impression of your practice in their minds.

woman in waiting room

Make sure that the seating options in the waiting
room are comfortable and ergonomic.

However, a calming and relaxing waiting room will put guests in a good mood by the time it is their turn for treatment, which will be beneficial for them and you. Improving the waiting room and enhancing the customer experience in this way will allow you to greatly improve the customer service of your clinic.

How can you make your chiropractic clinic waiting room a more enjoyable place to be? Here are some tips that you can keep in mind:

· Make sure that the seating options in the waiting room are comfortable and ergonomic. If people are visiting your chiropractic clinic because of back pain, the last thing they want to do is sit in an uncomfortable chair!

· The office décor and the design of the room should look modern and up-to-date. Choose neutral colours and simple, elegant décor.

· Consider all of the senses. Use air fresheners to make the air smell fresh and welcoming and have gentle, relaxing music in the background. Use calming colours like cream, pale blue and green.

· Hire a friendly receptionist who is able to greet everyone who walks through the door with a welcoming smile and who can treat all patients with respect – even when disputes or questions arise.

· Offer healthy snacks in the waiting room, such as oranges, packets of nuts or juice boxes. Your patients might get hungry if they are waiting for a while, so this is an inexpensive way to keep them happy.

· Try to install pleasant and relaxing lighting. Florescent lights make people feel on edge, so if you can install gentler lighting your waiting room will automatically become more relaxing.

· Place posters or leaflets with interesting and helpful chiropractic tips around the waiting room, so that your patients can learn while they wait.

· Provide your patients with plenty of things to read. Offer magazines of several different genres including travel, science, sport, arts and crafts, the outdoors and more, as not everyone will be interested in reading beauty magazines. You can also include recent copies of your local newspaper.

· If you can, offer free Wifi in your waiting room. This will allow your patients to connect to the internet on their phones and tablets so that they can check email, browse and message their friends and family while they are waiting. Make sure that the default page that comes up first is the website of your practice, created with the help of professional chiropractic marketing services such as PerfectPatients.com.

· Don’t forget to offer something to keep the children occupied, as the last thing you want is a bored child running around in your waiting room! Set up a play corner with a mat and some cushions and a box of toys and books. Provide a full age range of entertainment, from baby toys to puzzles for older kids and even books and magazines for teenagers. The kids will love it and it will make the waiting room experience a lot more peaceful for their parents (and everyone else!).

· Add indoor plants to your waiting room. Scientists have found that indoor plants can actually help to purify the air in enclosed environments and the pretty leaves and flowers will be calming for your patients.

· Choose the right music for your waiting room. It should be something calming and relaxing, such as quiet classic, new age or world music. Make sure that it is not too loud and that it is being played through good quality speakers to avoid distortion.

These are just a few ideas for how you can improve the waiting room experience and make it more pleasant for your chiropractic clients – enhancing their customer satisfaction with every visit!

Author Bio

Ben Grant is a freelance writer and blogger. He writes about health care, well-being and the healthcare practice.

Image Credit:
Ambro – FreeDigitalPhotos.Net

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