An Overlooked Method of Marketing

Among the many marketing techniques available to today’s business owner, it is direct mail that is still effective and should be considered as a part of the overall marketing strategy. Starting with a targeted list of customers, the proper piece of direct mail can interest the prospective customer that has already shown curiosity about your […]

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How You Messed up Your Job Interview

It’s been three weeks and although you’ve eagerly checked your phone for a missed call or voicemail every hour on the hour, you are yet to receive word on the job interview you had. Where did you go wrong? While this is a question that can only be answered by the person who interviewed you, […]

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Keeping Employees Even At Minimum Compensation

Practically speaking, a person will work in certain company for the sake of earning money. Not unless they have some very important reasons in mind like acquiring work experiences or perhaps just be with an important person inside the company. Anyway, a certain business on a tight budget or just gaining momentum in the corporate […]

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Keeping Customers Coming

Businessmen would always aim to have more profit no matter what happens. Engaging in any business in town would basically require a monetary capital and the owner’s main goal is to return the investment together with a reasonable amount of gain. Applying common sense, the amount of profit gained is tantamount to the number of […]

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The World Is Changing: What Small Businesses Need To Know About The Way Customers Use Internet

The consumer’s way of thinking and purchasing goods and services are dramatically changing. Traditional advertising mediums such as The Yellow Pages, newspapers and magazines are more costly and less efficient than ever. But then came the Internet. Yes, you may already know this as a consumer yourself; however if you own a small business and […]

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