Archives for January 2017

How to Do Video Marketing for Small Businesses

You cannot get left behind by technology these days. Consumers are eager to get everything they need fast and in the most exciting way possible. It’s not enough anymore to simply have an online store and distribute your links to your target market or even to your affiliate marketers. You have to be more aggressive than that in getting your brand, products, and services noticed by the people you want to patronize your business. One of the more exciting ways through which you can promote your business is video marketing for small businesses. This is not a complicated thing to do. In fact, it can be done quite easily with tools that are already accessible to you.

video marketing

Get on the Social Networks

The first step to video marketing for small businesses is to get on the social networks. You need to have a social network account where you can “gather” your target market. This will be where the interaction happens. These interactions will open up a host of possibilities for you to get your customers hooked. You can also use the information you gather from your social network account to tailor fit your video to the preferences of your target market.

Produce High Quality Videos

You cannot have a boring video. If you are to be successful in using video marketing as a promotional tactic, you need to take the time to produce content with high quality. You should know what your target market wants and you should be able to present your products and services in a manner that is most appealing to them. Be cautious of overloading your video with information. The beauty of video marketing is that you can keep on coming up with new ones. You do not necessarily have to tackle everything in one video. In fact, having a video series of relevant and useful information could actually give your target a reason to keep you in mind.

Drum Up Interest

Once you have uploaded your video, you have to start sharing and getting your followers or friends to share it too. A well-crafted video will not be difficult to “sell” at all. When they are “affected” by what they see in your video, your audience will most likely think of other people in their own circles who will be interested in the same information. This broadens your target market instantly. Another great way to drum up interest in your video is to have a contest or a promo to involve your target market. It can be as simple as having the most number of shares or it could be something more personal such as creating a similar video containing their own experiences with your products and services. In this type of promotion, your video becomes a way to generate testimonials as well. All things considered, video marketing for small businesses is something that you cannot just overlook.

Image Credits:
Nongpimmy – FreeDigitalPhotos.net

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How Data and Tech are Transforming Small Businesses

Digitalization is changing the face of business for SME’s. And yes technology and data continually impact small business owners to operate their business processes. The new techniques prove to be a necessity for business growth in this new era. Trends are changing and so the businesses should uncover new ways to be successful. It is important that companies of all sizes adapt and cater to the transformation no matter what.

Digital transformation expands small and mid-sized companies. It empowers businesses to change the way to interact with suppliers and customers.

Do not consider the digital move to adopt on every need and trend, instead follow the approach that makes sense and add value to consumers.

The good news is that, for SMEs, the transformation is usually easier than for larger operations.

Main objectives:

• Identify and prioritize what needs to be changed or replaced
• Have the knowledge of the solutions that best fit your needs in the digital world
• Identify skill gaps and provide training to existing employees and stakeholders, or even secure new resources to    complement the new platforms and ways of working
• Plan and measure success
• Move quickly to stay competitive

Here are definite ways in which the technology is changing the nature of small and medium-sized companies:

Marketing has completely changed as customers look for different ways. Most companies find search engines, recommendations from friend’s exchanges and much more useful.

Companies are building powerful customer relationships as communications are shifting from email marketing to beyond.

New online tools have led to the efficient business owners and staff

Technology allows easy coordination with the flexibility and capability working closely together.

Outsourcing have made the companies to improve their businesses

In a rapidly changing world, come along with Invoicera to grow your business fast, build profits and improve communications.

Also the collected record of human behavior has transformed small business recently. To be truly effective, companies need to execute big data right away. Record the relevant behavior, which is to say; only sort of business relationships that appears long lasting.

Here are the ways how big data transform small business:

  • Expands customer intelligence
  • Improves operational efficiencies
  • Achieve new business processes
  • Big data and service go hand in hand

The issue isn’t to afford to implement big data but whether we can afford to do so!

Source: neat ( for infographic)

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