Building a Brand – Photo by Nick Morrison on Unsplash
Are you looking to build a brand in 2022? Starting a business is tricky, and you’ll encounter a lot of challenges along the way, but that doesn’t mean you have to figure everything out through mistakes. While certain things will always be trial and error, there are plenty of ways to make building a brand easier. The tips below will get you started:
Curate Your Digital Presence
When building a brand, the first thing you need to do is develop a strong digital presence. Everything is done over the internet these days (especially with the pandemic still messing with our lives), so it’s important to engage users with a beautiful and well-thought-out website. We suggest engaging the services of a creative design studio if you’re unsure where to begin, as the experience users have with your site will frame their entire opinion of your brand.
It’s important to be authentic when creating your brand. Otherwise, you will struggle endlessly with upholding the fake persona you thought would be appealing. People want to see the real people behind the business, so it is always a good idea to align your company values with your own. That way, you can present an honest and cohesive face to the world.
Build Your Network
The saying that “it’s not what you know but who you know” exists for a reason. Building a strong network of professionals with whom you can create mutually beneficial relationships will be key to the success of your brand. So, it’s time to get out there and show the world who you are.
Corporate gifts are a great way to solidify relationships once you’ve formed them. They’re a sweet but professional way to show your network that you care. From a premium bottle of Spanish gin to the simplicity of an eco-friendly coffee mug, the gifts you choose will say a lot about you. So, make your selections wisely, and always go with supreme quality.
Photo by Domenico Loia on Unsplash
Much like a good website, a strong social media presence is no longer an optional extra. People want to be able to engage with the brands they buy from, and socials allow for easy access to communication. You’ll need to take a slightly less formal approach on most social platforms, but each has its own conventions about what constitutes good content. So, be sure to do your research before crafting a strategy.
Most importantly, simply posting isn’t enough anymore – make sure that you’re engaging with your followers either via a group you’ve created or in the comments section to get the most out of your social media accounts.
Location, Location, Location
Finally, although we’re working from home more than ever these days, the location of your head office still has weight when it comes to getting other brands and consumers to trust you. As a general rule, you want to select a location that is both prestigious (to show that you’re serious about your brand) and accessible (in order to allow potential partners or shoppers to easily drop by).
If you can’t afford a CBD location, we suggest looking into serviced offices as they allow for that upmarket address without the high costs generally associated with the location.
Building a brand is hard work, but dedication and perseverance will get you through the worst of it. Follow the tips in this article, never lose faith in yourself, and watch your brand grow!