For many businesses, an annual appearance at a trade show will bring in a substantial portion of their annual leads – needless to say, it takes a well-planned strategy to achieve that level of success at a single event. There’s a wealth of opportunities to build new relationships and expand on your existing client base. How can you stand out from the crowd? These five secrets will distinguish your brand at your next trade show:
1. Use your booth to create a quiet sanctuary
In the past, an eye-catching booth with phenomenal banners and branding was enough. Now, it takes a little more thought to stand out. Rather than racing alongside your competitors and adding to the noise, drop out of the race. Offer visitors a comfortable sit-down lounge, free coffee, and soothing music. Basically, create a comfortable sanctuary.