Marvelous Marketing – 4 Marketing Tips From the Professionals

marketing tipsPhoto by Rawpixels on Unsplash

Marketing; some see it as a necessary evil, others love it and some wouldn’t have a clue where to start. Marketing is a complex field dependent on enough variants to make anyone’s head spin. However, there are a few tricks that can be adapted to fit almost any business. If you’re looking to snap your fingers and have it done, employ an agency. Conversely, if you’d prefer to put in some time and be in complete control, read on to find out how to build your strategy.

Be Present.

At a basic level, you want to engage with partners and consumers so that they pay attention when you interact. This will get you started but what will keep you at the top of their list is subtlety reminding them you exist without constantly spamming them with irrelevant information. A great way to do this is by having some promotional products in your repertoire. You don’t need to fill their office with your products; something as simple as a branded mug can do the trick. All you need is a subtle reminder that you’re there for them if they need anything.

Get Social.

Interacting with your customers on a more personal level allows you to build rapport, which, in turn, creates a community around your brand. This is important because it makes people feel valued. When customers are satisfied, they are more likely to recommend your product or service to those in their circles. Another benefit to social media for your business is the mainly informal setting. This humanises your brand so instead of being viewed as just some company that wants people’s money, you can curate your story and let consumers see the message behind the branding which in turn lets them feel like they know you.

Eyes on the Prize.

Ultimately, marketing is about showing off what you offer, so it’s important to ensure that what you’re portraying is what you’re actually offering. There’s no point telling everyone you’re having a massive sale with unbelievable deals if the fine print makes it nearly impossible for customers to reap any benefits. Sure, you’re here to make money, but building trust is just as important as money in the bank. Be consistent and open with your product offering and you’ll soon be seen as a reliable operator.

Content marketing > advertising.

You know the saying saved the best for last? That’s what we’ve done here. Traditional advertising has its uses and it can still be quite effective. However, it only really helps you out when someone is specifically after your type of product or service. Content marketing, on the other hand, adds value to consumers lives and in many cases can even be considered “sharable” thus getting you higher exposure for less outlay. The value added doesn’t need to be significant, it could be as small as a bit of a laugh at a meme, it just needs to exist in a way that doesn’t jam your product down the customers throat.

Marketing is intrinsically complicated. It’s never going to be simple or easy. Do your research, establish a plan and build out your strategy slowly. Assess what works and what needs improvement and go from there, don’t try to throw everything out there at once or you’ll find yourself in the middle of a steaming mess very quickly.

These marketing tips can be easily integrated into almost any business structure. The best part is they require minimum to no financial outlay. Give them a try, find out what flows well with your business model and reap the rewards of an effective, in-house, marketing plan.

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Show on the Road – 6 Secrets to Nailing Your Next Exhibition or Trade Show

trade showPhoto by Helaine6 on Pixabay

If you have visited exhibitions and trade shows in the past, then you will be well aware of how they work. You turn up, browse the many stalls, and look for those that stand out from the crowd. You also might indulge in a few sweet treats from catering stalls along the way! Knowing what you like and dislike is half the battle for creating your standout stall, but here are six other ways you can nail your next exhibition.

Fan of Freebies

People love freebies, it’s a part of human nature, and everyone wants to get something for nothing. Let it be you that offers it. By investing in branded corporate gifts, you can stand out from other businesses handing out boring old flyers. Give trade show visitors branded bags they’ll carry around for the rest of the event, or even caps and beanies. Brand recognition through promotional products can make a world of difference to your business.

Stall with a Difference

At any given trade show, which is one of the most profitable marketing strategies, there can be hundreds of stalls fighting for their share of the customer base. Whether you’re selling products or services, it pays to be different. Buy the most massive booth you can afford and use colors that will make it stand out, but that still promote your brand. Then, focus on making it look more functional and less “stall-like.” For example, if you sell ice creams, buy a giant blow-up ice cream that towers above everything else.

Professional Help

Not everyone has the personality or knowledge on how to market themselves or their business in a public setting. Getting help is okay. You can hire promo people to promote your business on the day, wearing your branding and handing out your promotional products. Hiring someone to work alongside you also frees you up for taking customer inquiries on-site.

Pre-Event Build-Up

Every day on Facebook, over 35 million people view a public event. That’s a lot of potential interest in your brand or business. Create pre-event hype by creating an event on your business Facebook page, or sharing the one you will be attending. Ensure as many people as possible know who you are, what you are doing, and where you are going to be. Publish this information on as many digital platforms as you can, reminding people days and weeks in advance.

Mascot Magic

If you don’t think you’re charismatic enough to pull off a significant marketing stunt, then why not leave it in the capable hands of a mascot? Let’s say you sell bamboo pillows. You can generate buzz by dressing up as a panda and parading yourself around the trade event. Children will want pictures, adults will smile and laugh, and everyone will want to know you!

Encourage Repeat Visits

It’s not enough to be at a trade show, handing out freebies and giving people your business card. Create attraction within your stand that encourages people to come back and see you. Excellent examples could be guessing the number of jellybeans in a jar, or holding a photo competition. Let your imagination run wild – as long as you stay within your stall space. By going the extra mile and encouraging repeat visits to your stall, you can increase the likelihood of securing business.

There is a lot of stiff competition at any trade show or exhibition, but only if you don’t put in 110 percent. If you plan on going to any event soon, start laying down the groundwork today. You may be more of a standout than you thought possible.

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SEO is the Latest Marketing Skill

The words search engine optimization, or SEO, get thrown around a lot these days, and for good reason. SEO is the process that is used in nearly every search engine to return the most relevant results based on a user’s query. Anytime we look up information, a sophisticated algorithm runs in the background to determine which web pages, articles, videos, and so on most closely match the searched results. Every search engine has its own algorithm. The key thing here is that every SEO is designed to rank every online resource that it encounters to return the most relevant list of results.

marketing skillPhoto from Pixabay

Mastering the concepts involved in SEO is becoming a more necessary marketing skill than ever before. The most preferred option of finding information is by searching for it online. Individuals and business entities that understand what specific requirements the SEO is looking for are very successful in their practices. A guide to search engine optimization will help in understanding the basics.

Many content creators spend a great deal of time studying the logistics and components that determine if their material will rank highly amongst competitors. In order to be recognized on a larger platform, their material needs to be widely accessible, and this means appearing on the first or second page of the top results. Most people are not going to take the time to view results that are buried in a long list of possibly more interesting and relevant results.

Take vloggers for example. Vlogging is a very saturated market because it is quite accessible and anyone can do it. To stand out in a saturated market, vloggers must take it upon themselves to tailor and enhance their content in a way that pleases the SEO, so to speak. The top vloggers will spend hundreds of hours crafting the most captivating titles, editing their video thumbnails, and drafting well-detailed descriptions for their content. There is also a lot of behind the scenes that an SEO analyzes for ranking. These are most often more important than the surface information.

Businesses should start investing more time into understanding how the SEO works. It is very difficult for material to sell if it is unheard of. The most effective way to market a product is by ranking high in a search engine because this is how the majority of people around the world receive information. The only way to rank highly in a search engine is by creating material that people are interested in and creating material that is easy for a machine algorithm to read.

There are numerous factors that an SEO looks at, with some having a higher priority over others. The first and possibly most important thing a business should do is to build an SEO friendly site. Convoluted URLs, sites with cluttered information, and topics that are not widely searched are all things that can hurt a business’s chance in ranking high in SEO’s algorithm.

Generally, the more simple content is, the better. SEOs are not magic and generally look for the most commonly searched results. Using popular keywords is an example of good SEO practice. Keywords should be used in supplement of good web page content to rank higher in a search query. Keep in mind this is only one minor example. There are SEO specialists that offer guides for SEO.

Consistency is probably the cornerstone of SEO principles. Every time more content is added to a site or web page, it gets ran through again by the SEO. This is another chance to boost rankings. In some cases, quantity is more important than quality, especially for smaller businesses or individuals. This is basic, at a simple level, by posting and creating more; there is more material to find online.

For example, if someone uploads one video online, it’s like trying to find a needle in a haystack. If they upload 100 videos over a period of time, their videos are more likely to be discovered by the public. SEO recognizes when something online becomes popular, and this improves ranking. It turns into a positive feedback loop where more recognition cultivates more popularity. Not only that, but updating online content will help a business to naturally learn the tips and secrets to master SEO over time.

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Low Budget Solutions to Market Your Business

Marketing is an essential tool for selling products and growing your business. Unfortunately not all businesses have ample budgets to meet this front-end expense. But this doesn’t mean that they are left with no choice. There are a couple of low budget solutions that can help small entrepreneurs with their marketing endeavours. Social media and content marketing are two of the most affordable low budget solutions to market your business.

marketing strategy

Social media has a very wide reach for marketing your products. Even big businesses who can afford to pay for billboards and TV advertisements utilize social media tools to promote their products. Small businesses with zero budget for advertising can start by creating social media pages for their business. This would at least put their products out there within reach of a network of people. You’d also have to work on your posts and tweets so people would want to share them and broaden your exposure. If you want to make your presence felt in the market, then you would have to invest a bit. You can place paid advertisements or sponsored messages to social network users to promote your products. Don’t worry because these ads aren’t as expensive as traditional ads.

Creating a webpage or a blog are also low budget solutions to market your business. Having your own webpage makes it easy for consumers to get to know and purchase your products. A professional looking and user friendly webpage is a great way to boost the image of a business. You can also use the webpage to share positive feedback from satisfied customers. It also helps to have a blog with informative and engaging content to keep people interested in what you have to offer.

Image source: Pexels

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How to Do Video Marketing for Small Businesses

You cannot get left behind by technology these days. Consumers are eager to get everything they need fast and in the most exciting way possible. It’s not enough anymore to simply have an online store and distribute your links to your target market or even to your affiliate marketers. You have to be more aggressive than that in getting your brand, products, and services noticed by the people you want to patronize your business. One of the more exciting ways through which you can promote your business is video marketing for small businesses. This is not a complicated thing to do. In fact, it can be done quite easily with tools that are already accessible to you.

video marketing

Get on the Social Networks

The first step to video marketing for small businesses is to get on the social networks. You need to have a social network account where you can “gather” your target market. This will be where the interaction happens. These interactions will open up a host of possibilities for you to get your customers hooked. You can also use the information you gather from your social network account to tailor fit your video to the preferences of your target market.

Produce High Quality Videos

You cannot have a boring video. If you are to be successful in using video marketing as a promotional tactic, you need to take the time to produce content with high quality. You should know what your target market wants and you should be able to present your products and services in a manner that is most appealing to them. Be cautious of overloading your video with information. The beauty of video marketing is that you can keep on coming up with new ones. You do not necessarily have to tackle everything in one video. In fact, having a video series of relevant and useful information could actually give your target a reason to keep you in mind.

Drum Up Interest

Once you have uploaded your video, you have to start sharing and getting your followers or friends to share it too. A well-crafted video will not be difficult to “sell” at all. When they are “affected” by what they see in your video, your audience will most likely think of other people in their own circles who will be interested in the same information. This broadens your target market instantly. Another great way to drum up interest in your video is to have a contest or a promo to involve your target market. It can be as simple as having the most number of shares or it could be something more personal such as creating a similar video containing their own experiences with your products and services. In this type of promotion, your video becomes a way to generate testimonials as well. All things considered, video marketing for small businesses is something that you cannot just overlook.

Image Credits:
Nongpimmy – FreeDigitalPhotos.net

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