With the help of the internet it is now easier than ever to market your brand across the globe and reach a massive international audience. But with so many other brands competing for customers’ attention it pays to enlist the help of a professional marketing company such as http://www.marketsmartly.com, that can help you cut through the noise and deliver your brand message to potential customers. Here are five top tips for marketing your brand to an international audience.
Start with what you know
If you are reading this, chances are you are from a country where English is the common language. This is lucky for you as it is one of the most widely spoken languages around the world. The easiest way to start expanding your global reach is to begin by penetrating other English speaking markets.
This way all the effort you have put into your existing marketing efforts can easily be converted to reach the huge English speaking audience worldwide. Be warned though, in every country it is spoken, English has its idiosyncrasies, so avoid using regional or colloquial terms in your marketing material which may have a totally different meaning or implication in other countries.
Learn about the culture of the country
Language differences are one thing, but cultural differences can be just as important when communicating your brand message. Take a crash course in the culture of the country you want to market to, this can help you avoid the pitfalls of cultural differences.
For example, while in most western countries, black is the colour used to signify mourning and death, in many Asian countries the colour white is used. This is just one example of how making assumptions about the cultural norms of a country could lead to disaster when marketing your brand overseas.
Understand regional and national laws
Just because your product or service is legal in your home country, don’t assume that it will be in every country you would like to market it too. Products like alcohol, pharmaceuticals and health supplements, to name just a few, have wide variations in the way they are regulated around the world.
It is essential that you check the laws regarding your product or service in each and every jurisdiction you plan to market in. Also, countries have a huge variation in laws regarding sales tactic and advertising restrictions, what may be fine in one country may be considered illegal in another and you could end up in some very hot water despite the best intentions.
The same applies to product regulations, your product must meet the design standards of the country in which you market it, otherwise you may be open to prosecution if something goes wrong.
Currency and banking across international borders
Actually getting your customers’ money from their country to yours can present some major headaches. If you are not careful you could end up losing much of your profit to currency conversion and bank transfer fees.
This is also important when setting price points, you have to understand the market you are in and price your product or service accordingly. What might be a bargain price in one country, could price out a huge segment of your potential market in another. Again, researching the market you want to enter is essential here, so you know what to expect.
Following these simple tips, and doing thorough research, will help prepare you to market your brand effectively the huge global market that awaits the savvy entrepreneur. Knowledge is the key to conducting effective and culturally effective marketing in countries other than your own.
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