How Your Business Can Benefit from Email Marketing

Email MarketingEven if you are already running a successful business, you may be surprised to learn your business can benefit greatly from orchestrating an effective email marketing campaign. An email marketing campaign and a number of different advantages including the ability to reach a worldwide audience, a variety of different marketing options at your fingertips and the ability to do a great deal of marketing with very little investment dollars.

For many business owners, one of the most prominent advantages to email marketing is the ability to reach a worldwide audience with minimal effort. While traditional marketing methods such as television advertisements, radio advertisements, and advertisements in print media are typically targeted at a rather small geographic area, email marketing can reach a worldwide audience. It is possible to reach an audience of this magnitude with other marketing methods but it would be much more complicated to do and would likely involve launching advertising campaigns in several different markets. This is possible but would require an intense coordination effort and will likely require at least a few staff members to assist you in this effort.

Conversely, the ability to transmit instantly via email can make it much easier to reach target audience members with literally just the click of a mouse. The act of creating the marketing materials for your email marketing campaign is significantly more involved, but once this is done, reaching members of your target audience is quite simple most especially in small geographic area.

Another advantage to email marketing is the multitude of advertising options available to those who wish to utilize this marketing strategy. The most commonly used method of email marketing it to send out group emails with product information and other promotional materials. However, another way to approach the concept of email marketing is to publish and distribute e-newsletters to interested email recipients. An e-newsletter is typically much more in depth than the type of information, which would normally accompany a promotional email. These e-newsletters typically feature at least one in depth article as well as a few shorter articles, which either offer useful tips or review products. Additionally there may be some graphics, advertising and links include in the layout of the e-newsletter. Email marketing campaigns can also take the place of email correspondence courses, which typically focus on one niche subject and feature a few installments, which provide detailed information on a specific facet of the niche subject.

Finally, email marketing can benefit your business because it is an extremely cost effective method of advertising. When you opt to orchestrate an email marketing campaign you will likely invest money in hiring professionals such as writers and graphic designers to assist you in creating content and an appealing layout for your promotional emails or even look to get the email services of iContact.

Nevertheless, this is typically not more than you would invest in hiring the same type of personnel for an offline marketing campaign. Just consider the creation of a television commercial where you will have to pay fees and purchase advertising space to allow your advertising to reach the public. Unlike offline marketing methods there is not a great deal of cost associated with executing your email marketing campaign. When you transmit your advertising via email, there is virtually no cost associated with this transmission. There are of course costs associated with maintaining an Internet connection and retaining employees to send these emails but these costs are minimal and can be considered part of normal operating costs. Hence, email marketing is still the more affordable choice.

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Comments

  1. Carla Barilá Karam says:

    Rossel… From a business owner’s perspective I can see how this is beneficial… but from a consumer’s/email owner’s perspective it is annoying. I typically delete all emails in my spam folder, and if any get in my inbox.. well those are gone too unless it is something I am in need of. Thank you for sharing your valuable information. Grace, peace and blessings, Carla

  2. I’m sure there will be many who find this VERY helpful!

  3. I agree that email marketing is the way to go. People are more and more glued to their computers, tablets and smartphones. It would be crazy to miss that much exposure by leaving out email marketing.

  4. I get annoyed with allthe email spam – it has to be a good deal for me to be interested in receiving an email.
    Leigh

  5. Jennifer H says:

    great info, thank you!

  6. Really useful information! Certainly smart thinking. I know I’m personally much more prone to opening email than clicking on an ad, especially if it is purposeful.

  7. Kenya G. Johnson says:

    Good info. We are using Mailchimp for my husbands photography business. We’ve only done one campaign so far but we saw that it worked, it terms of bringing those individuals to look at his website. For me though I tend to not look at them until I am cleaning out my e-mail and it could be a week or so from when it was sent. The subject line really has to grab me immediately.

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