Consumers are all over the internet these days. For companies that wish to expand their reach, being accessible to both prospects and customers is a must. Having a company website and a product catalog, however, may not be enough to bring more customers in. There is still a need for companies to ensure that they drive enough web traffic to their website. One of the ways through which this can be done is through link building techniques.
Link building is a technique that is used by online marketers to gain traffic from various other websites. This is differentiated from search engine optimization or SEO that draws traffic from the search engine results pages. Over the years, link building has gotten a bad reputation when some scrupulous people arbitrarily distributed their links and even made business out of acquiring and selling links. There is a correct way of doing link building that will prevent your site from getting flagged as an “undesirable” site.
Build your online reputation. You have to establish yourself as an authority in your industry. Simply put, you have to let everyone know that you are actually someone to trust when it comes to the products and services that you offer. When you do this, the links that you leave in other websites will be considered valuable. What makes these link building techniques effective is that people are already interested in what you have to say and would want to click on your link to get more information from your website. These people might even give your link to point other people to your site.
Expand your social networks. There is a wealth of prospects in the social networks. Joining your customers as they interact in these networks will give you a chance to get more personal with them. When they are talking about particular topics related to your product or service, you can make comments and leave your links. The same holds true when you join forums of interest groups.
Spread the word. Distribute your links by spreading word about your company and your products and services in the right venues. Come up with great content that other websites can use. Write articles and blog posts or share photos that are relevant to the online community. When you do put in your links, make sure that they fit naturally into your content. While the primary purpose of link building techniques is to get your link out to a number of websites, you have to focus on satisfying your audience’s or your target market’s interest first to make the links effective.
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