Businesses can make themselves available to their consumers whenever they are whenever they want to. This is possible with new mobile technology being utilized by many businesses. They can make use of mobile-friendly websites as well as apps to be right within their customers’ fingertips. Smartphones and other mobile devices all have the capability to support these business portals and give customers an enjoyable mobile experience. Modern marketers should make it a point to include mobile marketing in their integrated marketing plan. The investment that this new marketing strategies require are minimal but the gains are limitless.
New mobile technology requires an online website that can easily be accessed through mobile devices. The online websites that are designed for computer browsers are not necessarily mobile-friendly. There are nuances to having a mobile website. These websites have to be easily navigable using mobile phone browsers. Characteristically, these websites are flat and require only scrolling up and down to see the content. Bigger buttons that are “fingertip”-friendly are also important in mobile websites – it would be inconvenient to have small buttons placed close together in such a cramped screen.
Businesses can also make use of their own customized apps that customers can download for free using their mobile devices. There are programmers and software that can help them make their own apps. They can make these apps functional and relevant to the lives of their customers, such as a weight watcher app or a calorie counter app for a business selling weight management products. Or, they can make their apps exciting and entertaining, such as a gaming app that earns points that consumers can use to get discounts on their future purchases.
Taking advantage of the customer benefits of new mobile technology does not have to be expensive for business owners. It would be wise for these business owners to check out their options and explore the possibilities. There are various online websites that specialize in mobile technology. Experts and consultants are available to help businesses draw up their mobile marketing plans and render the necessary support services for the implementation of these plans.
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