Purposeful Management of Your Online Corporate Image

As a business, your online corporate image is of the utmost importance. How people see your company online will determine whether or not they inquire about your products and services. There are many things you can do to build a positive corporate image. Even if you do not do these things from the beginning, it is never too late to build or repair your online image.

online corporate image

Start off simply. If your company has won any awards or recognitions, post them on your home page. Many organizations have a logo or graphic that you can use to show that you have won an award. If they don’t have one, create one. These trust symbols go a long way with consumers. If you win an award after your business is well established, publicize this information on your blog and through online press releases.

Another simple thing you can do with your website is establish a careers page. Even if you do not offer an online application, you can use this opportunity to talk about why your company is such a great place to work. If you can convince some of your employees to write testimonials or short paragraphs about why they enjoy their job and the company, you can post these on your careers page and/or your blog. People tend to trust companies who treat their employees well.

If you already have a poor corporate image online, you can always repair that image. It is never too late to do something about your online reputation. However, the methods mentioned may not be enough to bring a poor image up into the light. In this case, you may need to seek out online image help from an expert in the field.

Charitable efforts are another way to craft a good corporate image. There are always opportunities to participate in charities in your community. If you are unsure of what charities accept this type of assistance or offer events for you to participate in, contact the local branches of charitable organizations for information. Not only will you improve your image, but you will have the ability to feel good about giving back to the community. In addition, any expense for your contribution is a tax write off. If your company participates in any charitable events, post this information on your website or blog. Again, make use of online press releases to spread the word of your community efforts.

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15 thoughts on “Purposeful Management of Your Online Corporate Image

  1. Hard work is needed if you want to build a solid reputation online, which is why it is always helpful to seek professional advice from someone who knows the ins and outs of internet marketing and reputation building. πŸ™‚

  2. A good reputation online means you simply manage to succeed in promoting your brand. Online reputation is a crucial part because if you fail to acquire it you will loose a big amount of success online

  3. Online image is important for businesses now. Not only is negative word easy to spread on social networks but if done right, having a fan page, especially a website can be really beneficial to the company.

  4. It is very important to maintain such great image because it is what people base on whether or not to trust your company. It is what people can see and it reflects on what type of business or company you have.

  5. It is really a good decision for a business to have a strong online corporate profile and it takes a good web maker to design it.

  6. I have a friend who specializes in career and crisis management and most of her clients are politicians. go figure! πŸ˜‰

  7. If you have a business it is very important that is your image is good. Also you must have a very good costumer feedbacks…

  8. There’s a lot to be done in order to have good reputation.Those tips you have mentioned should be in the list of the company.

  9. Good information you have in here.

    Business image or reputation can really make or break a certain company. This is why most companies hire image management services to maintain whatever the company’s reputation or repair if it is damaged.

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