How an Old-school Business Mentality Can Help You in the New-School Market Industry

The world of business and marketing has always experienced length bouts of stiff competition from different companies. For a newly formed or independent business, this could be quite an overwhelming experience. Internet marketing has completely changed the landscape of the industry which has given a chance for starting on an equal footing for every business in the industry. However, as time goes by this equality has been broken down by larger companies and independent businesses have suddenly found themselves under the shadow of bigger companies once again. So how exactly can a young business make it in the realm of online marketing?

business marketing

This is where the ability to think beyond what you normally see is a huge advantage and it has proven to be quite effective for some entrepreneurs. However, to some this may not be enough so maybe it’s time to start looking back in good old days of marketing once again to find that missing ingredient to your business endeavor’s success. It’s time to dust off the old marketing book tucked away in your garage, you might be surprised how some effective ways of marketing then can be slightly altered in order to be effective now. These archaic methods of business advertisements can potentially give your business that much needed boost. For entrepreneurs, emailing potential clients has been one of the most common ways of advertising your services. While still effective to some degree, the fact that countless others are applying this method will surely leave your email out of the short list, especially if you are still in the process of introduction. The chances of the hundreds of email you sent will be relegated to the spam folder are huge. So what’s a better way to spread the good word of your business? You can be pleasantly surprised how helpful the yellow pages can be to your business. Take a quick browse and look for potential reference and contacts about other business in which both of you can benefit from each other’s service. Example, if you own a photography studio you should try to get into contact with restaurants, venues or event planners. Offering others to form a joint business will ensure your business’ success in the future.

Looking for areas near your business which is experiencing an upsurge in commercial business growth and trying to install a branch of your company there will also greatly help. You don’t need to rent a whole lot, a simple booth with a proper clearance will do just fine for now. Anything to keep your business visible to all potential clients is good. As they say, any form of publicity is good publicity. Depending on your business or services offered, try to directly contact your target customer whenever possible. Anything that relates to your business must be taken into account. Attending seminars is a great way to quickly expand your contacts as well so try to find out the schedules of those that pertain in your field of business.

The marketing industry is a tough nut to crack and so being prepared for lengthy periods of slow productivity must be taken into account. For independent businesses this is doubly true, just keep in mind like all things, starting a business will take time in order for your company to start learning how to walk and will require a little more patience and discipline to get it to run smoothly. But once you’ve finally got that money ball rolling, it will then be just a matter of maintaining a good business relationship with your clients and, maybe your business partners as well.

Donna Boerners has years of experience in business & marketing industry and has written unconventional articles about controversial figures like Charles Phillips. Join her on twitter @DonnaBoerners

Image Credit:
KROMKRATHOG – Free Digital Photos.Net

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Offline and Online Advertising: Which Drives More Sales

More and more people are entering the internet world thus creating a whole new community. This has given birth to online advertising. There have been write ups and statistical analysis than online advertising already surpassed its offline counterpart when it comes to driving sales and convincing clients.

When it comes to online advertising, initiation comes from a keyword entry followed by popping out of related ads. Aside from the price and the location, some of these ads are also displaying information about the product itself. It’s more than just selling but of informing as well. One of the advantages of online ads would be target market specificity.

Offline ads on the other hand can never be taken for granted. Their influence never dies out. If it does, then it’s just like saying that print media or the newspaper-magazine industry is also losing its purpose. This is far from impossible. There are still individuals who don’t even know how to turn on the computer. Non-techies still exist and reaching them is only through offline advertising. Remember that in some counties, some people don’t even own a radio or a television. They only get in touch with the world with the daily newspaper delivery or the print ads at the back of passing buses.

However, when it comes to speed and real time interaction, online advertising can make it possible. Potential clients can readily get in touch with the sellers because of the presence of emails, chat rooms and social networking accounts. Online advertisers can also make use of the numerous data analysis programs for evaluation purposes. They can immediately adjust their approach based on the demands of their market.

To the issue of which drives more sales, offline and online advertising is incomparable because both have unique ways of influencing clients to patronize what they’re promoting.

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Who Could Become Google’s Toughest Search and Advertising Rival?

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Advertising still remains as the most effective marketing strategy that a business could make use to magnet numerous clients. Over time, advertising online is becoming more popular and there is no other company as reliable as Google to do the job. Online consumers has been massively increasing in the past decade and when it comes knowing the right place to know something about it or perhaps knowing who’s selling it, they would automatically open the Google homepage and type in their query.

As a businessman who has been utilizing the internet for advertisement, seeing their website appearing in the first ten websites of Google results is such great news. You might have encountered Google Ads being placed in one of the websites you’re checking and this is basically the reason why Google remained to be on the top of the list when it comes to advertising and among the search engines.

However, there have been speculations and a lot of rumors of who could possibly become their toughest rival…it could be Amazon or Facebook. Both were already having their fair share of subscribers and who knows if one of these days they would be able to have their own search features and their own way of advertising strategy.

Photo Credit:
KROMKRATHOG – freedigitalphotos.net

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