When Business Meets Pleasure: Networking for Business Growth

You cannot keep yourself locked up in your office poring over your company’s performance figures and mulling over how to improve your business strategies. Business involves interaction and socialization. The most successful businessmen do a lot of networking for business growth. They’re not slacking off or splurging some of the company’s resources on senseless chit-chat. They’re actually getting more done for the company when they build their network.

business man in bar

Some businessmen would consider going out
for drinks before heading home as a way of
networking for business growth.

Get out of the office and spend some time with your colleagues and contacts in the industry. Business lunches are more productive when you spend it with people who can help you solve your most challenging business problems or let you in on the next new thing that’s about to hit the market. You’re likely to get more information when you’ve established a closer relationship with your peers and business contacts. Aside from these informal gatherings, some businessmen would consider going out for drinks before heading home as a way of networking for business growth.

It’s time to take off that suit and put on your athletic gear. Spending time with other businessmen in sports activities will give you quality time to spend having fun and exchanging notes about what’s going on in the industry or what the latest buzz is in the world of business. There’s a personal side to this kind of networking as you often share more than just “official” news and tidbits. Oftentimes, you get to talk about family and friends too. If you are not ready to do this, don’t worry. You really do not have to talk about anything you are not ready to talk about.

Another way of networking for business growth is to join associations and organizations that focus on sharing best practices and cascading information about new developments in the industry you belong to. These professional organizations usually have regular meetings as well as conventions and conferences. Speakers from the industry are often invited to these professional gatherings. Round table discussions, meet and greet sessions, and open forums are venues for participants to interact with the experts and ask for advice about their specific concerns.

No matter which type of networking for business growth you choose, you stand to gain a lot from getting out of your office from time to time. Interacting with the people from your own company, as a start, could already offer you a lot of new ideas from different perspectives.

Image Credit:
Stock Images – FreeDigitalPhotos.Net

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Cost Effective Strategies to Promote Your Business

Got a business you want people to know about? Any ideas on how you can get word out about your online or home-based shop without spending a lot? After doing your research and weighing all the risk, you’re ready to promote your business, but with just your friends knowing about it is not good enough. To give your business the chance to flourish, you have to get word about it to as many people as possible. Utilizing old-fashioned advertising can be a bit too expensive for small businesses, luckily, there are now cost-effective methods that you can use to promote your business.

Use the Internet

Having your own website can be the perfect tool to promote your business. This has a wider audience reach compared with the traditional print ads method plus they last longer and super affordable! You can create your business page for free in different social media sites and blogs such as Facebook, WordPress or Multiply. Don’t limit yourself with just one platform, the more exposed your business is, the better it will be.

Give out Samples

How will anybody know about your amazing product if you’re going to keep it a secret? This will not do good for your business. Create sample sizes and offer free services if the expenses get too high for you to give out real freebies. This will spread the word for you!

Give out Flyers

Print a stack of flyers containing necessary information about your products or services and distribute them to your neighbors. This is one best way to promote your business and will sure drum up some sales for you. You may also take advantage of community boards in cafes or restaurants nearby to put up your flyers and don’t hesitate to jump into the opportunity of promoting your business when you see it.

Write in Newsletters and E-zines

Creating good reading material about your specific product, service or niche creates awareness and piques interest among the reading public. It also helps establish your position as somebody knowledgeable in the industry. If your work gets published, then you’ll be somebody that people will read and listen to. The combined numbers of your customers and your readers will surely help your business flourish even faster.

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3 Tips for Staying Afloat in Business

Anyone who has tried to run their own business knows that staying afloat can be extremely difficult. This is especially true for businesses that are just starting up, as even the smallest mistake can prove to be a huge disaster. It can be extremely overwhelming for business owners to navigate these issues, although it’s important to realize that these issues don’t need to hold you back in the ways that you might think.

So long as you take the time to understand how to stay afloat, you’ll be well on your way towards success. Consider the following 3 tips, each of which can help you to stay afloat in business:

Utilize Trusted Strategies

If you want your business to stay on the right path, you’ve got to look at strategies that are tried and true in the industry. After all, there are reasons why certain businesses have done well, and paying attention to these can help to ensure that you don’t make mistakes that will cause your business to falter. There are a great deal of books and online resources that can help you to learn more about which path to take, many of which are available either for free or rather inexpensively. If you stick to trusted strategies, your chances of running into huge problems will be relatively low.

Look to Current Business Leaders

Today’s top business leaders got where they are because they’ve worked excessively hard. This being said, they’ve also followed a path that you yourself can learn from if you pay close attention. Charles Phillips Chief Executive Officer is just one example, although there are plenty of others who can easily find themselves on this list. Regardless of what industry you’re in, many of the same principles that these individuals stick to can apply to your the business plan that you choose to subscribe to. The more you can learn from today’s hotshots, the better.

Create a Unique Product or Service

Take a close look at Apple; one of the most successful companies in the world. They’re doing well specifically because they have created a product (many products, really) that the world needs and finds interesting. You can’t expect to find success if you don’t do the same. Creating a unique product or service is the crux of any business plan, and should never be underestimated. Sometimes it also comes down to how your product or service is marketed; it’s essential to put a fair amount of effort into your marketing practices.

 

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