As a business, your online corporate image is of the utmost importance. How people see your company online will determine whether or not they inquire about your products and services. There are many things you can do to build a positive corporate image. Even if you do not do these things from the beginning, it is never too late to build or repair your online image.
Start off simply. If your company has won any awards or recognitions, post them on your home page. Many organizations have a logo or graphic that you can use to show that you have won an award. If they don’t have one, create one. These trust symbols go a long way with consumers. If you win an award after your business is well established, publicize this information on your blog and through online press releases.
Another simple thing you can do with your website is establish a careers page. Even if you do not offer an online application, you can use this opportunity to talk about why your company is such a great place to work. If you can convince some of your employees to write testimonials or short paragraphs about why they enjoy their job and the company, you can post these on your careers page and/or your blog. People tend to trust companies who treat their employees well.
If you already have a poor corporate image online, you can always repair that image. It is never too late to do something about your online reputation. However, the methods mentioned may not be enough to bring a poor image up into the light. In this case, you may need to seek out online image help from an expert in the field.
Charitable efforts are another way to craft a good corporate image. There are always opportunities to participate in charities in your community. If you are unsure of what charities accept this type of assistance or offer events for you to participate in, contact the local branches of charitable organizations for information. Not only will you improve your image, but you will have the ability to feel good about giving back to the community. In addition, any expense for your contribution is a tax write off. If your company participates in any charitable events, post this information on your website or blog. Again, make use of online press releases to spread the word of your community efforts.
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