Winning the Hearts of Your Customers

good customer serviceAn office at one of the world’s best business centers, a fleet of high-end company cars, and droves of black-suit clad managers do not necessarily make a business a success. What you have to pay attention and devote time to are your customers. They are the heart of your business. Without the pulsating beat of your customer’s support and patronage, your business will not survive.

If you want to reach your profitability targets, you have to make sure that you do the right thing in winning the hearts of your customers.

Connect – You have to reach out to the right target market. In today’s highly interconnected world, there is no excuse not to connect with your customers. There are various venues for this both online and offline. Traditional businesses would advertise in tri-media to get their messages across. Today, there is an added dimension to the customer communication – customer feedback. You know for sure that you have connected when they respond to your efforts to reach out to them.

Satisfy – The next step that you have to take is to satisfy your customers. Nowadays, it actually goes beyond mere satisfaction. Businesses are competing with one another to wow their customers in such a way that they become the company’s real-life brand ambassadors and endorsers. Customer satisfaction comes from a genuine desire to exceed customer expectations. It comes from listening to the real voice of the customer.

Build Relationships – Once customers are satisfied with your products and services, you can start building a relationship with them. Build brand loyalty. For some companies that carry products that serve consumers womb-to-tomb needs, this means a lifetime of customer relationships. You can be as personal as you want to be. Some financial institutions send out birthday cards to their top depositors. While some companies go to the extent of sending a representative to bring flowers and balloons to a customer who just gave birth.

Image Credit: Photostock – Free Digital Photos.Net

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Guarantees, Warranties and Refunds

Everything that the consumers buy comes with a price and everyone deserves to have it functional and free of any defect or damages. As a consumer, you need to be aware of your rights when it comes to guarantees, warranties and refunds.

guarantees, warranties and refunds

If in any case you were able to see the sign “No Return, No Exchange” in a certain store, don’t be blinded and be aware that this is illegal.

Before buying anything, make sure to ask for the store’s policy on return and exchange. You have all the right to try their products and it is not a requirement to buy it after seeing that it works fine. Some stores will just allow testing if you promise to buy it and it should not be the case.

You need to take note of the following instances wherein you have all the rights to have your money back, a repair or an exchange.

1. What you ordered didn’t match the item that was delivered. Ex. You ordered a 21 inch LED TV but they delivered 14 inches.

2. The item didn’t live up to its purpose. Ex. You bought a diver’s watch but after your dive the watch was filled with water.

3. You were unaware of the fault when you purchased it. Ex. You bought a brand new fan but after a month, the motor stopped functioning and you later found out that it wasn’t brand new.

Contrary to the above situations, the following instances don’t make you eligible for claims:

1. You realized you don’t want the item anymore.

2. You discovered that some other stores are selling it for a cheaper price.

3. You found out that you can’t afford it.

4. You caused the damage of the item.

Take note of the following instances and make yourself aware. You’re the customer and you have all the right to obtain the best quality of product that you’re about to buy.

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