Winning the Hearts of Your Customers

good customer serviceAn office at one of the world’s best business centers, a fleet of high-end company cars, and droves of black-suit clad managers do not necessarily make a business a success. What you have to pay attention and devote time to are your customers. They are the heart of your business. Without the pulsating beat of your customer’s support and patronage, your business will not survive.

If you want to reach your profitability targets, you have to make sure that you do the right thing in winning the hearts of your customers.

Connect – You have to reach out to the right target market. In today’s highly interconnected world, there is no excuse not to connect with your customers. There are various venues for this both online and offline. Traditional businesses would advertise in tri-media to get their messages across. Today, there is an added dimension to the customer communication – customer feedback. You know for sure that you have connected when they respond to your efforts to reach out to them.

Satisfy – The next step that you have to take is to satisfy your customers. Nowadays, it actually goes beyond mere satisfaction. Businesses are competing with one another to wow their customers in such a way that they become the company’s real-life brand ambassadors and endorsers. Customer satisfaction comes from a genuine desire to exceed customer expectations. It comes from listening to the real voice of the customer.

Build Relationships – Once customers are satisfied with your products and services, you can start building a relationship with them. Build brand loyalty. For some companies that carry products that serve consumers womb-to-tomb needs, this means a lifetime of customer relationships. You can be as personal as you want to be. Some financial institutions send out birthday cards to their top depositors. While some companies go to the extent of sending a representative to bring flowers and balloons to a customer who just gave birth.

Image Credit: Photostock – Free Digital Photos.Net

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Uplifting Your Employees through Awards and Certifications

Aside from the salary, a person works efficiently if he’s in a working place wherein his effort are being recognized and appreciated. Some companies are giving out monetary rewards for their employee of the month while some are giving them leave credits.

awards and certifications

These rewards, such as awards and certifications, are effective ways to inspire workers to work harder and in return maintain the smooth operation of the business and keep it earning for a longer period of time.

One of the possible awards that an employer can give to their workers would be the customer service certification. This is given to the employee who had displayed a world class customer service or has had professionally carried his tasks for the satisfaction of the company’s clients. If one receives such an honorable recognition, there is no doubt that this employee would continue work hard and prove to everyone that he deserves it.

Aside from the customer service certification, recognitions like top seller, employee of the month, best in attendance, most efficient and a whole lot more can be given. There are

A company who pays attention to the efficient works of the employees gives importance to humanity. The welfare of their people is much more important than the profit that they could generate in the business. After all, if their workers won’t be doing their work well, their profit will surely not increase. This is the very reason why there are companies ending up declaring bankruptcy after their workers conduct series of protests.

In order for the certificates to be legit, there are certain guidelines to follow. Some are being set by the company’s administrative department while others are conducting standard evaluation and based on the scores, the deserving employee will be rewarded. With all these wonderful things happening in the workplace, there is no doubt that working would be more fun and much more exciting.

Image Credit:
Adamr – Free Digital Photos.Net

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A Bucketful of Patience

When you see long queues in a store, it just means two things. First, the cashier is inefficient, either new on her job or spends more time talking to her co-workers and second, the cash register broke down. Sadly, I often encounter long queues in supermarkets because of these two problems. There were times I thought God is teaching me to be patient because He knows that I don’t have much patience and I hate waiting. Okay, okay…I can forgive the broken cash register but the inefficient cashier who is talking to his/her co-workers and not paying attention to what he/she is doing which is delaying the process, I don’t think so. Waiting frustrates me that’s why I love establishment that uses POS Hardware and equipment to enhance customer service and meet their customers’ needs. But then it would be more effective if coupled with efficient staff.

There was this time that I got irritated because of the cashier’s inefficiency. She was talking to the bagger while scanning the bar codes of the items. Because she was not paying attention, some items were scanned and appeared twice on the receipt. I was surprised to see that the total price I am expecting almost got doubled. When I showed the receipt to the cashier, she asked the bagger to call the supervisor to do the manual override. The bagger came back after 10 minutes only to say that we have to wait for another 30 minutes because the supervisor is on break. I know patience is a virtue but with situation like that, who do you think wouldn’t get mad?

I don’t have a raging temper but neither I’m patient enough to stand and wait for a long time. In situations like this, how I wish I have a bucketful of patience.

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