Keeping Customers Coming

Businessmen would always aim to have more profit no matter what happens. Engaging in any business in town would basically require a monetary capital and the owner’s main goal is to return the investment together with a reasonable amount of gain.

Applying common sense, the amount of profit gained is tantamount to the number of customers buying your products. Your profit will continue to increase when new customers will patronize your products while the old ones keep on coming back.

keeping customers

Convincing new customers is a little bit easy but keeping customers is a different story. They still have the curiosity and basically instincts would be at your side. However, after feeding their curiosity, how would you be able to convince them to try it for the second time? That would be the real challenge.

There are several factors that could convince the customer to buy the product for the second time and one of which is satisfaction. In order to ensure satisfaction, the following should be done:

– After their purchase, do not forget to say thank you. Appreciation can do wonders. If you can’t do this personally, brief your employees to become appreciative most of the time.

– Take time to listen to your customers. Do not fear criticisms because it is your ticket for improvement. When they feel that their comments matter, they would most likely visit your place several times.

– Offer freebies and discounts. Loyal customers deserve rewards. If they could get discounts in their next purchase, they would most likely return.

– Whenever something wrong happens, have the initiative to apologize. Do not wait for the customer to rant the unfortunate event to other potential customers. Always remember that customers are always right.

– Keep your quality at its highest level. More than anything else, if the customer finds your product with utmost quality, then there is no reason why they won’t be buying it again.

Image Credit:
Renjith Krishnan – Free Digital Photos.Net

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The World Is Changing: What Small Businesses Need To Know About The Way Customers Use Internet

The consumer’s way of thinking and purchasing goods and services are dramatically changing. Traditional advertising mediums such as The Yellow Pages, newspapers and magazines are more costly and less efficient than ever. But then came the Internet. Yes, you may already know this as a consumer yourself; however if you own a small business and require knowledge on how consumers are using the Internet today, then keep reading, as this article will elucidate the different strategies you need to identify about keeping your business and consumers satisfied and connected.

customers use internet

1. Staying connected and updated

First of all, most of your consumers would have a reliable Wi-Fi system for their devices whether it’s with leading wireless Internet specialists Myport or reliable free Wi-Fi in public spaces. Every modern consumer is connected online, this it’s vital that you and your business stay linked and relevant with them. You can achieve this by treat your consumer as if you’re in a romantic long distance relationship together. Consistently keeping them posted on what’s going on at least 3-4 times a day, all new projects that’s flourishing and media-related information relevant to the both of you are key factors in creating consumer loyalty and satisfaction. Customers investigate businesses online before they visit or call them; identify this is as an opportunity to build a devoted customer as opposed to a once-only affair.

2. Quality content

Customers are looking to find the best advertised content whether it’s a particular product or service. With so much information and media released every second of every day, creating quality content that is relatable to your brand and important to your customer is a selling point that will transform clicks in to sales. Whether it’s an image of a new product, or a blog about a new service or deal you’re promoting, ensuring that your content fits in with your customer’s brief can also convert to shares and new ‘likes’ on social media.

3. They love social media

Although this may sound like an obvious statement, most mobile device users with constant Internet access at least have one or two social media platforms and profiles. If they don’t, that’s just like purchasing an iPod that doesn’t have an earphone socket; you can still have access to some of the apps but its main feature is complete unusable. Therefore, if you’re running a small business, generate social media platforms that relate to the product or service you’re offering. Your target market can be found anywhere from Facebook, Instagram, Tumblr and Twitter, watching and waiting impatiently to peruse through your collection and goods. As this is social media after all, ensure that the tone of your language is related to the tone of your brand. Creating relatable and accessible content creates a positive relationship between the involved stakeholders.

4. Online purchasing

Researcher Roy Morgan stated that more than 50% of Australian shoppers shopped online in 2013, a staggering figure indicating that small businesses should incorporate and develop official websites that allow consumers to purchase goods and services on the web. Being conscious of your keywords utilising SEO is an effective way of receiving organic searches and traction on your website, translating in to sales, sales, and more sales!

Image Credit: KROMKRATHOG – FreeDigitalPhotos.Net

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Responding to Customer Trends in 2013

Various business trends come and go. Business owners need to have enough foresight to project industry and economic developments in the near and distant future so that they can tailor-fit their strategies to rise above competition. Apart from these developments, business owners also have to take note of customer trends. Businesses should be able to identify these trends and respond to the current and emerging customer needs and preferences accordingly.

responding to customer trends

Listening to what the customers want and understanding how they make purchase decisions should be considered in all the business planning, product development, marketing, and advertising among others. This year, here are some of the customer trends that businesses should be responsive to:

1. Mobile Accessibility – consumers are increasingly becoming mobile, not only in terms of moving from one place to another but also in the way that they avail of products and services. No longer are physical shops the only way through which consumers can purchase the things that they need and want. Internet and mobile shopping are now possible through various mobile devices as smartphones, tablets, and laptops. Various researches have shown a rise in the ownership and use of these devices. Companies who want to be top-of-mind in the minds of the consumers should think about being accessible through these devices. There are IT consulting companies that specialize in services such as mobile website design and maintenance, application development, and data capture and lead generation. These companies can help companies big and small make their presence felt through mobile devices.

2. Customer Care and Support – this is the high-touch aspect of today’s high-tech society. Although consumers now go for the convenience of being able to shop for and avail of services online, they still want to know that the people behind the companies and businesses they patronize care enough to service their needs post-sale. Companies and businesses should make sure that they have customer care and support facilities available and accessible to their consumers. With today’s connectivity technology, there really is no excuse for companies to be unreachable to their consumers. In fact, 24/7 accessibility anytime, anywhere is something that consumers consider to be the norm today. The lack of these facilities is often a turn-off for consumers. Companies that are unable to provide timely responses to customer concerns are usually at the receiving end of more complaints – the bad part about this is that customers today are all too willing to air these complaints online for everyone to see.

3. Transparency and Security – the use of technology exposes consumers to risks as well. There are all too many reports all over the world about identity theft and other security issues with online transactions. Companies with online and mobile presence should be able to assure their customers that they are protected every step of the way. Among the growing customer trends is the increased awareness of the need to get more information about how consumers are protected in their online transactions. Consumers want to know exactly what their purchase involves, from the processes to the costs and charges. Businesses should be forthright in their disclosure of important information about the products and services that they are offering. This is especially important since consumers are making their purchase decisions even without physically seeing or touching the products.

Image Credit:
Winnond – FreeDigitalPhotos.Net

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5 Pointers on Dealing with Difficult Customers

In any service-oriented industry, business owners frequently deal with upset, irate, frustrated and sometimes impossible customers. This can be a very challenging situation and you risk losing customers if you fail to calm them down. But learning to handle these situations will also help you improve your customer relations and give you better opportunities for growth. Here are some pointers that you can practice on dealing with difficult customers and resolve their issues satisfactorily.

difficult costumers

Take it professional

Difficult customers are likely to have strong emotions when they are displeased or unsatisfied with your products or service. They’d want to unload their rants on you and you can expect them to yell or curse at you. Don’t let them get under your skin even if they are being rude or unrealistic, keep in mind that your customers are always right even if they are sometimes wrong. Allow them to vent out and ignore personal attacks. Never argue with your customers.

Listen to Them

Pay attention to what they are saying when dealing with difficult customers. Hearing is really not enough – show them that you are genuinely interested with their issues and serious about solving them. Avoid interrupting their rants or try to fix the issue while they are still speaking. Repeat your customers’ complaint so that they know that you understand their concerns.

Empathize and Apologize

Try to put yourself in your customer’s shoes and show them that you “understand” what they are saying. By letting them know that you sincerely “feel the same way” could be very helpful in winning your customers favor. Apologize for the trouble caused but don’t overdo it to avoid annoying your customer.

Give them Solution

Like first aid, you can suggest options on how to correct the situation. They love options and compromises when needed. When dealing with difficult customers, ask them what would make them feel better and work with them to come up with a doable solution. Once you have an agreement, apply it immediately and explain in detail the steps you need to take to correct their issues.

Follow Up

Even after you’ve solve the issues, don’t forget to follow it up to ensure that your customer is satisfied. If possible, go the extra mile and send them a discount coupon or gift certificate that they can use on their next purchase.

Image Credit:
Ambro – FreeDigitalPhotos.Net

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Developing and Maintaining Your Competitive Edge

There is always going to be competition in business. Even if you start out with a product or niche that you consider to be yours alone and continue to build brand awareness, other enterprising businessmen will likely catch up with you through experiential marketing and will fight for their share of your market. You cannot afford to be complacent in business no matter what industry you are operating in. You have to make sure that you have an edge over your competitors. You have to make sure that you are always a step ahead of your competition.

experiential marketingMeeting customers face to face to build brand awareness.

To develop and maintain your competitive edge, there are several key factors you need to pay attention to:

Your industry—with today’s technology, industry developments and advancements happen all too quickly. You have to be abreast with these changes. And, you have to be sure that your organization can quickly adapt to these changes. Make sure that you are in touch with industry experts and leaders to get the “insider” info that you need to get your team up-to-speed whenever changes are implemented.

Your competition—before you can even start doing anything for the purpose of developing your competitive edge, you first have to have a benchmark. You need to know what your competition is doing. Only then will you be able to devise your own plans on how to top whatever it is they are offering.

Your customers—ultimately, it is your customers who can tell you whether your products and services are better than your competitors. It is your customers who can tell you what your competitive edge is. Your edge is the reason why they are choosing you over your competitor. You have to listen to what your customers have to say and be responsive to what they need. Use  experiential marketing tool and meet your customers face to face. The more sensitive and attentive you are about their attitudes and perceptions, the better your chances are at developing and keeping your competitive edge.

Image Credit:
Ambro – Free Digital Photos.Net

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