How to Avoid Being Scammed Through Email

Email is one of the most common forms of communication in today’s society. Whether it’s a message from your family or receipts for online purchases, this digital communication is widely used. Unfortunately, it’s also a venue for those looking to scam you or steal personal information. While some of these messages get caught in spam filters, sometimes they can get through and look amazingly real.

What can you do to avoid becoming the next victim?

Never Click Internal Links

Scammers can be quite creative when it comes to making an email look legitimate. They will often use graphics and logos from existing organizations to fool you into thinking the message is real, such as using UKPC as a template. These emails will often come with links requiring you to visit a site in order to claim a prize or clear up some legal problem. Do not click on those links.

It’s always safer to visit an organization directly by manually typing the address into your browser. Don’t copy and paste the address from the message, because it may actually be a phishing site or a link to downloadable malware. Search for the company in question and use public information to visit those sites or find contact numbers to call.

Never Send Information

A lot of email scams will ask for your name, address, bank account information and other data. You should avoid interacting with these messages altogether. If you receive a message stating that you won the lotto, they should already have your information. Otherwise, how would they know they sent the email to the right person?

Never Open Unsolicited Attachments

Unless you actually requested a file to be sent to your inbox, you should avoid opening any attachment you receive. It may deploy a payload of malware to infect your computer system. Even if the message is from someone you know and trust, always contact that person before opening an attachment you didn’t ask for.

Never Be Afraid of Threatening Messages

One of the tactics scammers use often is making the email sound threatening. This could be anything from stating you have delinquent taxes to threats against impounding your automobile. This content is made to prompt readers to react out of fear. Instead, contact the organization directly through phone or from their secured website. Very few agencies will ever send “threatening” messages through email regarding money you owe.

As long as you are vigilant regarding email messages, you can avoid becoming a victim of the criminal element. If a message looks suspicious, contact the authorities and report the email. Even a message that looks completely real could be harboring dangerous malware or a way to steal your information.

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The Major Breakthrough Of The Internet

Over the last half century the pace of change in the life of technologies has increased beyond our wildest expectations. This has been driven by technological and scientific breakthroughs that are changing the whole way we view the world on almost daily basis. This means that change in the techy world is not always a personal option, but an inescapable fact of life, and we need to constantly adapt to keep pace with it.


Internet for one, for almost half of the century, researchers continued to work on the idea of a computer network that would allow the easy sharing of resources and information. A major consideration is for us to allow to communicate and to use the net as one large sets of computer that can be connected to one another. The objective was to develop communication protocols which would allow network computers to communicate across multiple linked paths.

The internet allows people who are both spatially and temporarily disconnected to communicate easily. The obvious example is Email along with the other social media the flooded the internet nowadays. It provides means of communication for people who are not free to talk at the same time to communicate with each other. They do not need to be physically present to communicate.

Internet was the biggest change that has a great deal of influence on us. It may not be always a personal option but a change that we easily adapt to keep pace with it.

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Four Email Marketing Tips for Small Businesses

The power of the internet has a huge influence to the success of your business. This is not limited to those who are into online businesses, but even for those local shop owners and entrepreneurs. The internet can be a cost-effective yet powerful tool to market your business. Whether it is a laundry shop, a bake shop or a small grocery, you can use email marketing to communicate and build relationships with your customers. Developing an effective email marketing campaign may involve advanced tools, polish communication skills and others, but for starters, here are some sure-fire ways to get you going.

email marketing

Get Back to Basics

How email marketing works for large companies, is the same with small businesses, and that is to start with list management. You can simply use a spreadsheet to organize your customer email list or you may also invest in an email database management tool that will allow you to create and send out newsletters with just a few clicks. There are many email management software or application that are simple to use and fairly affordable for start up businesses.

Make the First Move

Whatever industry you are involved in, establishing relationships with your customer should be your first move. Don’t wait for potential customers to come to you, communicate with them as soon as you think it proper to you show them your professionalism. Impress your potential clients with information that will be valuable for them, including media downloads if you have those. Work at custom branding your email, but for starters, plain text communications will get you through those spam fillers more easily.


One great advantage of using different email marketing tools is that you can make things easier and more convenient for your business. Auto responders for instance allows you to compose messages today and you can automatically send it out at a later date. This also makes broadcasting of promotions, sales and deals to your email lists a lot easier with just a few clicks of the mouse. You may also set up your messaging system on autopilot and you won’t have to worry about missing subscription joiners and schedules. With automation, you’d spend less time on email marketing and you can focus more on other business issues.

Tap Related Businesses

Consider partnering up with companies offering related products or services to gather more subscribers and potential customers. These companies might be happier to join forces with you – and help your business succeed in the long run.

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The Advantages of Email Marketing

A businessman with a dream of staying long in the industry should be able to keep up with whatever changes that comes along the way. Gone are the days of house to house visit or randomly calling potential clients with the use of the directory. It would only end up being rejected before your agent could say a single word.

email marketing

Thanks to technology and the internet for giving birth to email marketing. These days, almost everyone has their email address as well as smartphones that has email push feature. This means that receiving and sending emails is becoming more similar to receiving and sending text messages.

Aside from that, majority of people these days spend more time online than reading newspapers, magazines and similar print ad materials. With email marketing, reaching this growing number of people online has never been easy. Not only that, you can also save up from the costly printing expenses for producing leaflets and flyers which often end being used as scratch papers or customized fans.

Email marketing is also a two-way communication because the recipients can give a reply to it. It is also another effective way of updating present clients with whatever’s new in the company.

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How Your Business Can Benefit from Email Marketing

Email MarketingEven if you are already running a successful business, you may be surprised to learn your business can benefit greatly from orchestrating an effective email marketing campaign. An email marketing campaign and a number of different advantages including the ability to reach a worldwide audience, a variety of different marketing options at your fingertips and the ability to do a great deal of marketing with very little investment dollars.

For many business owners, one of the most prominent advantages to email marketing is the ability to reach a worldwide audience with minimal effort. While traditional marketing methods such as television advertisements, radio advertisements, and advertisements in print media are typically targeted at a rather small geographic area, email marketing can reach a worldwide audience. It is possible to reach an audience of this magnitude with other marketing methods but it would be much more complicated to do and would likely involve launching advertising campaigns in several different markets. This is possible but would require an intense coordination effort and will likely require at least a few staff members to assist you in this effort.

Conversely, the ability to transmit instantly via email can make it much easier to reach target audience members with literally just the click of a mouse. The act of creating the marketing materials for your email marketing campaign is significantly more involved, but once this is done, reaching members of your target audience is quite simple most especially in small geographic area.

Another advantage to email marketing is the multitude of advertising options available to those who wish to utilize this marketing strategy. The most commonly used method of email marketing it to send out group emails with product information and other promotional materials. However, another way to approach the concept of email marketing is to publish and distribute e-newsletters to interested email recipients. An e-newsletter is typically much more in depth than the type of information, which would normally accompany a promotional email. These e-newsletters typically feature at least one in depth article as well as a few shorter articles, which either offer useful tips or review products. Additionally there may be some graphics, advertising and links include in the layout of the e-newsletter. Email marketing campaigns can also take the place of email correspondence courses, which typically focus on one niche subject and feature a few installments, which provide detailed information on a specific facet of the niche subject.

Finally, email marketing can benefit your business because it is an extremely cost effective method of advertising. When you opt to orchestrate an email marketing campaign you will likely invest money in hiring professionals such as writers and graphic designers to assist you in creating content and an appealing layout for your promotional emails or even look to get the email services of iContact.

Nevertheless, this is typically not more than you would invest in hiring the same type of personnel for an offline marketing campaign. Just consider the creation of a television commercial where you will have to pay fees and purchase advertising space to allow your advertising to reach the public. Unlike offline marketing methods there is not a great deal of cost associated with executing your email marketing campaign. When you transmit your advertising via email, there is virtually no cost associated with this transmission. There are of course costs associated with maintaining an Internet connection and retaining employees to send these emails but these costs are minimal and can be considered part of normal operating costs. Hence, email marketing is still the more affordable choice.

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