It is human nature that we get upset every time we hear criticisms from other people most especially when it is about our business. We normally defend ourselves and with all might prove to them that they are wrong and sometimes think that they are just spies of our competitors.
On the other side of it, knowing these feedback can also become a blessing in disguise. This is going to be your way of knowing your weaknesses and somehow you get the chance to improve it.
There are times as well that these feedback are really irrational and don’t have any basis. Unfortunately you can’t please everyone and you would be left with no choice but to prove to others that those irrational feedbacks are not true.
There are businessmen who will be challenged every time they hear negative feedback while there are others who will be discouraged easily. For those who are taking it negatively would most likely be pressured and would end up being miserable. For the optimistic ones, they would use the negative feedback to make their businesses function better thus keeping their reputation in the positive side.
There are several ways to gather feedback from your clients and one of which is by giving out feedback forms after they visited your place. Some people don’t have much time to fill it up so make it short and concise. You either have a checklist or ask directly their expectations. Collate the data gathered and analyze the results. It can also be shared among your employees because they will be one to execute the suggestions and changes that might be implemented because of the feedback.
This is not going to be an easy task and you might encounter not-so desirable words but just think about the benefit that it brings to your company.
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