Strategic Planning Can Make Your Business Stand Out from the Crowd

With a lot of businesses joining the internet marketing bandwagon, the realm of e-commerce is getting crowded. The pool of customers to tap is vast. Even with such competition, there are enough customers to sustain these online businesses. If this is the case, why are internet marketers closing shop before they even get to their first anniversary? The answer lies in their strategy and planning – or, in all likelihood, their lack of these two business pre-requisites.

business strategic planning

No internet marketer should go without a strategic plan. The focus of this plan is making the online business stand out from the crowd so that it can aggressively seek out its customers. There are a lot of factors involved in strategic planning. The first step is to know what you are offering. This goes beyond the specifications of your product. It’s easy enough to list down sizes, shapes, color, ingredients, and components. What you should pay more attention to are your product’s benefits. Focus on what your customers can get out of your product and why they should choose your product over your competitor.

Aside from identifying your product’s value to your customers, you should also think about who your customers are. You might think that you would be better off with a sea of customers to target. But, zooming into a specific segment of your market could yield more revenues for you. Strategically designing your marketing communications and campaigns to attract these customers could prove to be more profitable than having sweeping campaigns and crossing your fingers that you’ll get a good turnout.

Next comes crafting a message that screams out to your customers. You need to make some noise. But, you have to make sure that you create positive noise. This third step should not be all that hard when you have a clear idea of who you are talking to and what would likely draw them to your product. These days, you can stir excitement about your products without spending much in terms of financial resources. Utilize the resources that are within your reach. Make sure that you are present in your target customers’ online hubs and groups. Make sure that you are part of their regular conversations and interactions. When you forge “personal” relationships with your customers, you can be sure that you will be the first in your customers’ mind.

Image Credit:
Pat138241 – Free Digital Photos.Net

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Capitalizing on Trends And Innovation for your Marketing Campaign

An effective marketing campaign for the first quarter of the year can help set the pace for your business’ performance. Hit your target and you’ve got a good momentum for meeting your sales goals in the succeeding months. But if your strategy fails then you may have to spend the rest of the year trying to cover target deficits. Since modern market needs are also evolving, putting a lot of thought and effort in the conceptualization and development of marketing campaigns can be a rewarding investment for any business.

marketing campaign

Here are three things that can help you tie things together in developing an effective marketing campaign:

1. Trends. Familiarize yourself with business and consumer trends. Getting yourself updated on market needs or consumer preference can help you determine the best tools that can be used for your campaign. Business experts usually have their trend forecasts at the end of the preceding year. Small business owners can look into these forecasts and take note of trends that are applicable for their business. Some of the business and consumer trends for 2014 include content marketing, use of social media, eco friendly and social conscious purchasing behaviors, luxury buys, apps, and anything digital.

2. Innovation. One can easily find reference materials for developing trend based marketing campaigns. But if you want to stand out from the rest, then innovation is the key. Take the trend a step further with an out of the box idea that can appeal to your market. If you find that your product is fast becoming outdated then you have to find ways to make it relevant to your market. This could be done through product upgrades, repackaging, rebranding, or launching a high impact and ground breaking campaign.

3. Evaluation. Have an equally effective means of gauging the success of your campaign. This often entails getting elbow deep in data that include sales performance, channels used, customer feedback, web page stats, etc. You can make this task easier and more efficient by making use of tools like software, apps, or a third party service provider. A good analysis can point you to the right direction for the next marketing campaign or help you tweak weak areas in order to make the most of your campaign.

Image Credit:
Renjith Krishnan – FreeDigitalPhotos.Net

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