Capitalizing on Trends And Innovation for your Marketing Campaign

An effective marketing campaign for the first quarter of the year can help set the pace for your business’ performance. Hit your target and you’ve got a good momentum for meeting your sales goals in the succeeding months. But if your strategy fails then you may have to spend the rest of the year trying to cover target deficits. Since modern market needs are also evolving, putting a lot of thought and effort in the conceptualization and development of marketing campaigns can be a rewarding investment for any business.

marketing campaign

Here are three things that can help you tie things together in developing an effective marketing campaign:

1. Trends. Familiarize yourself with business and consumer trends. Getting yourself updated on market needs or consumer preference can help you determine the best tools that can be used for your campaign. Business experts usually have their trend forecasts at the end of the preceding year. Small business owners can look into these forecasts and take note of trends that are applicable for their business. Some of the business and consumer trends for 2014 include content marketing, use of social media, eco friendly and social conscious purchasing behaviors, luxury buys, apps, and anything digital.

2. Innovation. One can easily find reference materials for developing trend based marketing campaigns. But if you want to stand out from the rest, then innovation is the key. Take the trend a step further with an out of the box idea that can appeal to your market. If you find that your product is fast becoming outdated then you have to find ways to make it relevant to your market. This could be done through product upgrades, repackaging, rebranding, or launching a high impact and ground breaking campaign.

3. Evaluation. Have an equally effective means of gauging the success of your campaign. This often entails getting elbow deep in data that include sales performance, channels used, customer feedback, web page stats, etc. You can make this task easier and more efficient by making use of tools like software, apps, or a third party service provider. A good analysis can point you to the right direction for the next marketing campaign or help you tweak weak areas in order to make the most of your campaign.

Image Credit:
Renjith Krishnan – FreeDigitalPhotos.Net

Share Button

How to Choose an Advertising Agency

Small businesses that have no marketing departments but want to maximize their product or service promotions can opt to hire the services of an advertising agency. Being independent from the business, an ad agency can objectively design marketing campaigns, branding strategies, and sales promotions. By commissioning these services, small businesses are able to effectively grow their consumer market.

advertising agency

Small businesses may shy away from hiring an advertising agency due to the steep costs that significantly add to their expenses. However, if one would consider the increase in revenue that could be achieved through a great marketing strategy, the cost of an advertising contract becomes a very wise investment.

In choosing an advertising agency for your business, here are some factors you should consider:

Expertise. Small businesses, especially those that are based online, would do well to employ the services of a specialized agency. If your target is to make your brand much more visible in cyberspace, an agency whose expertise lies on marketing through digital media, social media, and mobile applications would best address your needs. On the other hand, bigger businesses may want an agency that can do everything from brand building and print advertising to direct marketing and public relations.

Track Record. Many ad agencies highlight the various awards that they have received but this, however, doesn’t always make them the best choice for your business. Instead of looking at the number of awards an agency has received, check how their strategies have helped build their clients’ businesses. Though they may have employed different strategies for their clients, you would have a better picture of whether they would be a good fit for your business.

Connections. An ad agency that has extensive connections with other businesses, social organizations, and media outfits has more edge in maximizing product or service promotions. Those who have already established a relationship with media outfits for one can already save you some advertising expense by availing discounts for ad placements.

Cost. Ask for a quotation and see if you can work it in your budget. Do remember that ad agencies cannot promise results so the expense that you allot for this expenditure must not send you to bankruptcy in case their strategies do not deliver. A good option for small businesses is to look for an agency that would be amenable to a success fee or traditional commission agreement.

With their expertise, an advertising agency can efficiently build your brand and market your product and services. The significant increase in revenue their marketing strategies can bring about make commissioning an ad agency a worthy investment even for small businesses.

Image Credit:
Arztsamui – FreeDigitalPhotos.Net

Share Button

A Quick Guide to Starting a Business

It is not easy for any aspiring entrepreneur to start doing business today especially with the heavy competition. Taking another perspective, the tools available today should help these enterprising people build the business that they want. Contradictory as these two statements may seem, they are both true in a sense. Nothing is every easy, but with the right tools and mindset, nothing is impossible to achieve.

starting a business
Before starting a business, the first thing that an aspiring entrepreneur has to do is to take a look at three key elements:

1. Product – you have to make sure that you have a product that is of value to your target customers. Before starting a business, think of something that people will come back for over and over again. As such, it should also be something that is reasonably priced. It should also be something that you can easily manage. If you do not have the capital to pay for warehousing and storage facilities, you cannot have a product that you need to keep as physical inventory. Consigning or becoming an affiliate marketer where you simply pass on goods from one company to the customers might be a better option for you.

2. Market – there has to be a market that has a need for your product. Your market should also have the capacity to purchase your product. Knowing your market well enough when starting a business will allow you to find them and to communicate with them. Understanding your market will give you an insight as to what their needs and preferences are.

3. Promotions – spice things up with promotions and marketing campaigns. Consumers love to have fun with events and activities like raffles and contests. Keep things interesting to encourage your customers to stay connected with you. With how technology works today, you will not run out of interesting ways to keep your customers engaged. Don’t forget to reward your loyal customers too. Those who refer customers to you and act as your brand ambassadors should also be rewarded for their patronage and support.

Image Credit:
Stuart Miles – FreeDigitalPhotos.Net

Share Button