Five Main Tasks of Setting Up an Online Store

Opening an online store can be an overwhelming project to envision. There seem to be an endless number of tasks to complete before the virtual doors open for business. But, if you follow the logical steps of opening an online store, it can be a manageable project. Plus, following a logical path prevents you from overlooking any important steps that you have to go back and finish before you can open. There are many tasks involved in setting up an online store. Look at five of the main tasks to put on your to-do list.

Build an Appealing Website

No matter what you’re selling, building an appealing website is an essential step in creating a successful business. An appealing website combines colors and images that are pleasing to the eye. Some online store owners even incorporate background music into the website for their online store. An attractive website that is easy to use will keep customers coming back to browse your inventory.

Write Engaging Product Descriptions

The descriptions of your products must be clear and succinct. Not surprisingly, most online shoppers spend just a few seconds scanning the product descriptions in a virtual store. So, it’s your goal to tell shoppers all about a product using as few words as possible. You want a shopper to know whatever he or she needs to know about a product after two or three seconds of reading the description.

Create Attractive Product Images

The images of your products are just as important as your written descriptions. It’s a good idea to show a product from different angles and ensure the image displays its colors in the most accurate way. If a shopper likes the look of a product, he or she is likely to click on it to learn even more about it and consider the purchase.

Create a Secure Virtual Shopping Cart

A virtual shopping cart must be secure in order to establish a reliable reputation for your online store. The personal information as well as the financial data of each customer must be safe from hackers and others who seek to steal it and use it or sell it to others. Making a virtual shopping cart secure should be a top-priority for anyone interested in creating a popular online store.

Choose a Domain Name

Choosing a domain name is important because once you choose one, you can start building a reputation for your store. Ideally, when shoppers think of a particular product, they should immediately think of the inventory in your online store. Also, you want your domain name to be connected with a secure online shopping experience. Some owners choose a domain name that says something about one of their best products. Others like to choose a name that conveys the way they do business. Regardless of your choice, look for the cheapest domain name registration so you can move a step closer to opening day for your store.

Lastly, a successful online business owner continually makes adjustments to his or her store. Refreshing product descriptions, offering new promotions and changing the appearance of the website are all examples of how to entice more shoppers to visit your store.

Image courtesy of Pixabay

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Use Social Media to Promote your Online Store

If you’re looking for inexpensive ways to promote your website, you’ll want to make use of digital marketing opportunities such as blogging and social media. Creating social media profiles for an online business can help keep your customers excited about what you have to offer, while drawing in new customers at the same time. There are integration tools that can help you link your social media accounts directly to your ecommerce store, saving time and money.

social media

The Benefits of Social Media

There is a multitude of benefits associated with using social media to promote a business. Connecting your business website to social media profiles allows you to access the millions of users on these networks. You can engage with existing customers and reach out to potentially unlimited new ones. Customers trust peer recommendations far more than paid advertising, and this costs no money to your business.

Direct vs. Indirect Marketing

There are two main ways to use social media in a promotional sense. To begin with, you can use it for direct marketing. This includes promoting your products, services, or special events using your Facebook or Twitter account. You can share news about new products, or tell fans about special offers. This helps build an engaged following who will want to share their great deals with friends. For example, an online pet store could let customers know about seasonal discounts on dog coats with Dogs Corner, and provide a special code for customers to pass on to friends. This creates exclusivity, which customers love. Contests and special events are also great examples of direct marketing.Another use of social media is in more indirect marketing. By interacting with your customers, social media provides the chance to build trust and a feeling of loyalty to your brand. Keeping a blog helps you showcase your brand’s personality, and you can respond directly to readers’ comments and concerns directly. This makes your business seem more human, and can boost customer engagement.

How to Make the Most of Social Media

To make the most of social media, you’ll want to integrate it directly to your website. Place buttons on your ecommerce site that go directly to your social media networks, and allow customers to like or share your products. Set up profiles on Facebook, Twitter, YouTube, Pinterest, and Google+ to make use of all networking possibilities. Ask customers to share pictures of themselves using your products, and post polls to boost engagement. Using the pet shop example, you could run a contest asking customers to post photos of their dogs sleeping in dog beds from Dogs Corner. The cutest dog photo can be rewarded with special discounts or a free prize. Use multiple forms of media to spark interest, including photos and videos from your office.

Social media integration essentially gives a business free advertising, and allows you to show off how you are different from competitors. It’s considered a vital part of running an online business today, so it’s worth taking some time to put the right systems in place for both direct and indirect marketing opportunities.

Image Credit:
Stuart Miles – FreeDigitalPhotos.Net

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The Convenience of Having an Online Store

A lot people these days would rather utilize the social networking sites to start their online businesses. They won’t be able to experience the hassle of securing business permits and face the complex processes of a lot of government offices.

When you’re planning to start one, you just have to need to a little bit of knowledge on how to things work in the internet world. You need to have accounts on the major social networking sites and gain as much as friends and followers as you can.

Having all these social networking sites is not enough to make your online business work. They will just serve as your medium of promotion and advertisement. You can check Candy Store Online to have an idea on how things work. It would be a lot better if you’re going to set up your own self-titled website wherein you will be placing all your products whatever it may be. Then attach your social networking accounts and utilize it to update your potential clients to whatever products and promos you will have.

Just like any other offline business, this online store set-up still needs effort and hard work. You need to make yourself available 24/7 and see to it that you can respond to all queries as much as possible.

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The Home Online

Home improvement and renovation are daunting tasks. Whether it is expanding the space or downsizing, a careful planning is needed. Sometimes you need to get your hands dirty and do some tasks yourself. But you need to have some know-how first about workshops and home improvements to help you achieve what you want with your interiors.

The daunting task does not end there. You need to choose the right furniture for your newly renovated house. You have to measure each room to know what kind of furniture will fit best to each room. The color of the room is a big factor too in choosing your home furnishings and decorations. Yes, you can find all the furniture you can think of at different furniture stores, from contemporary to traditional, but I suggest you do your research online first. By doing so, you do not need to hop from store to another thus saving much of your time and gasoline. Who knows, you might find your much needed furniture online.

There is an online store that I call “the home online” because you can find there everything you need for your home, from furnishings and decorations to outdoors and gardens. It is my husband’s favorite online store. It finds every store in the internet so you can compare the prices of different brands and products and get the best deals plus there are related buying guides and tips. With this online shopping revolution, seems like home improvement and renovation are not daunting at all, huh?

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