How Promotional Products Make the World Go Around

Promotional products are a great way to get your company’s branding noticed, with corporate gifts and industry event freebies helping to spread the word, but these items can have a much wider reach that you might not have even considered. Here are some examples from around the world of promotional items employed to great effect…

Firstly, you can’t ignore sporting events as one of the biggest spectacles of interesting and quality promotional type items on show; the kit manufacturers, the team’s sponsors and of course the club themselves are all working hard to get their logos on each and every person in the stadium, and the crowds are happy to don the uniform of their team as a way of showing their support. There are also the more traditional scarves, hats and other unofficial merchandise. Some entrepreneurial vendors even have t-shirts made up predicting the outcome of a big match in advance, so they’re ready to sell the souvenir shirts as soon as the final whistle blows (even if they may have to bin the t-shirts with the wrongly-predicted outcomes on!)

Gigs are another opportunity for some mass marketing via a partisan crowd. A T-shirt bought at a concert is not only a souvenir of a great performance, but also a way for a music fan to subtly advertise their “superior” taste in music whilst out and about.

And what better way to remember your holiday than a gift from the resort? A t-shirt, hat or other trinket based on the local customs and lifestyle is an object to attach your memories to, and also make great presents for jealous friends and colleagues. Similarly, museums and galleries usually have a gift shop to enable you to commemorate your cultural experience with a keyring, branded umbrella, mug or novelty eraser, and help you support the institution in the process.

Lastly, even if you watched only a few minutes of coverage, you couldn’t miss all the promotional items on show in the recent US presidential election, where millions are spent on banners, hats, flags, t-shirts and badges to help win over voters. UK elections are a little bit more restrained, but you still might get the odd party political badge or pen to help you select your candidate.

So there you have it, it seems promotional items are in abundance the whole world over, and millions of people have been there, done that and most importantly bought the t-shirt (or cap, or pen, or hoodie, or scarf, etc etc…). If this has inspired you to take a fresh look at how promotional items could work for you, check out our online catalogue, or better still, let our brainstorm assistant come up with some suggestions for you, and get your brand out there! 

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Promotional Items as Effective Marketing Tactic

What I love most when hubby is attending seminars and events is he takes home different promotional items. That is why we have tons of useful giveaways from different companies.

Promotional Products
These promotional items were given away to promote the companies’ product but they ended up as important tools for us as we use them often, most especially the bag, mugs and pens; thus reminding us of the company almost everyday. And believe it or not, they are very effective marketing tool as I always buy the products that we haven’t tried yet out of curiosity.

There is no doubt that using promotional products is an effective marketing tactic. It effectively generates new and prospective clients for the company. However, if you are not careful in choosing the items and the vendor, the cost can outweighs the positive results. Edibles like personalized food items are good giveaways too but once it is consumed your product name will not be visible anymore. Instead, choose items that can be used for a long time, such as promotional mugs and bags (based on my experience), to likely achieve maximum benefit.

As for the vendor, choose the largest seller of promotional items. Because you are giving the items in bulk, you are likely interested in the company that can give you the lowest price possible. One of the largest online sellers I know is the What is good about Branders is not just the lowest price they are offering but you can also visualize your logo instantly on the promotional item you choose by using their patented Design Studio technology just like what I did.

It’s nice, is it not? So if you will be assigned to choose the promotional products for your company, you know now what to do and where to order.

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Useful Promotional Products

Sometimes, hubby needs to spend a night or two out of town because of the seminars and events. Yes, that’s sad but the lovable part of it are the promotional items he has on hand when he gets home. They are not just promotional items. They are useful tools that we use everyday. Name it, we have it…

…promotional bag, eco bags, umbrella, calendar, pens, mug, refrigerator magnets, and a lot more that are not in the photo.

It’s doubtless that the cheapest yet most effective way to promote the company and its product is through giving away promotional products. If not, then they would have not invested on these fabulous freebies.



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