A businessman with a dream of staying long in the industry should be able to keep up with whatever changes that comes along the way. Gone are the days of house to house visit or randomly calling potential clients with the use of the directory. It would only end up being rejected before your agent could say a single word.
Thanks to technology and the internet for giving birth to email marketing. These days, almost everyone has their email address as well as smartphones that has email push feature. This means that receiving and sending emails is becoming more similar to receiving and sending text messages.
Aside from that, majority of people these days spend more time online than reading newspapers, magazines and similar print ad materials. With email marketing, reaching this growing number of people online has never been easy. Not only that, you can also save up from the costly printing expenses for producing leaflets and flyers which often end being used as scratch papers or customized fans.
Email marketing is also a two-way communication because the recipients can give a reply to it. It is also another effective way of updating present clients with whatever’s new in the company.
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