Marketing an eCommerce Business – Photo courtesy of Unsplash
Managing a successful eCommerce business can be tricky. From website development and design to order fulfillment and customer experience, there are a lot of moving parts to consider. One of the most important elements in this digital machine is marketing.
Taking place both online and off, eCommerce marketing is vital to the success of any online business. So, let’s take a look at some unbeatable ways to market an eCommerce business for surefire growth and unbridled success.
1. Step Up Your Email Marketing Game
Email is one of the most effective ways to reach your target audience. Whether it’s to remind customers that they have items in their carts or announce upcoming sales events, you need to make sure your email capture methods are prominent on your website.
Sending individual emails is too time-consuming to be feasible, so instead, work with an eCommerce fulfillment center that can handle all order-related emails. For all other communications, upgrade to a highly rated email automation service. Any operations you can automate will allow you more time to focus on running your business and meeting your customers’ needs.
2. Make the Shopping Experience Personal
Today’s consumer wants a personalized experience every time they shop. To do this, you need to tap into their browsing history and tailor ads to their preferences and needs. This will ensure you’re reaching customers who are already interested in what you have to offer and will also encourage visitors to stay on your site longer.
Be careful when providing personalization, though. It isn’t a big leap from providing a customized experience to invading a customer’s privacy.
3. Make Your Website Mobile-Friendly
Online shopping takes place more on mobile devices than desktop computers these days. As such, your eCommerce business website needs to be responsive – a.k.a. mobile-friendly.
To do this, make sure it loads quickly, make searching your site easy, simplify the checkout process, and use large, clear buttons. Also, the shopping experience you provide needs to be seamless. This way, should a customer abandon their cart while shopping on a desktop, they can pick up where they left off later on a mobile device.
4. Offer Discounts and Free Shipping
Photo courtesy of Photo by Erik Mclean on Unsplash
This strategy is a no-brainer, but it deserves a mention as it’s one of the best ways to increase traffic to your eCommerce website. The trick to running successful sales promotions is to create a sense of urgency. For example, adding a countdown clock to your website that lets customers know how much time is left in the promotion urges people to make their purchases now rather than later.
As for free shipping, if you don’t have this option already offered on your site, consider adding it immediately. Most online shoppers agree they’re more likely to shop at retailers that offer free shipping or special shipping promotions than stores that don’t offer this option. In fact, many consumers prefer free shipping over other discount promotions.
5. Add Live Chat to Your Website
Adding live chat to your website not only gives your agents a chance to offer helpful advice and valuable information but also allows customers to ask questions and express concerns during the buying process. This real-time interaction increases conversion rates and improves the customer experience tenfold. So, we really can’t stress enough how important it is to look into offering an online chat service as soon as your budget allows.
Managing an eCommerce business can be tricky, with many competing factors playing into its growth and success. The tips above should help you up your eCommerce marketing game to overcome the challenges this type of selling presents.