Using Press Releases for Business Promotions

Press releases are often taken for granted or used incorrectly when it comes to promoting businesses. The truth is that using press releases for business promotions can be truly effective since these articles are perceived to be “friendlier” as compared to sales articles. There is a clear difference between these two types of articles. While some would mistakenly think of press releases as solely for announcement purposes only, these articles can actually serve the sales purpose as well.

press releases
Readers are more open to the messages in press releases as they are considered to be less “pushy.” When written correctly, these articles do not make the readers feel like they are forced to make a purchase – at least not directly. PR articles should make the readers realize the value in purchasing products, availing of services, or doing business with a particular company. As such, press releases for business promotions should be relevant to its target audience.

Instead of directly telling the audience to “buy this,” the PR article tells the customer that they can gain specific benefits from the products and services being offered. The highlight is shifted towards the value of the products and services to the consumers. When the customers realize the value that they can get, they are likely to be more receptive to the subtle marketing messages in the PR article.

PR articles should also be distributed to reputable publications. The credibility of the publisher is just as important as the credibility of the business. These days, there are plenty of PR websites that specialize in delivering these articles to various audiences. Even free PR websites are considered to be worthwhile by many consumers. In fact, a lot of consumers choose to read PR articles from these websites before they make their purchase decisions.

Those who are not familiar with the proper way of writing press releases for business promotions can check out the internet for guides and examples. There are also freelance writers who can be hired to come up with effective press releases. No matter which option you choose, you have to make sure that the value you are offering to your audience is clear and compelling enough even without the hype and promotional content.

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By Rossel

Graduate of B.S. Medical Technology but landed in the field of business and writing. She has gone from being a white-collared job employee to an entrepreneur because of the world's changes and demanding needs. She is currently maintaining 4 blogs with different niches such as business and finance, parenting and family, health and beauty, and home improvement.

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6 replies on “Using Press Releases for Business Promotions”

You made excellent points about the differences between a sales ad and and a press release. Lots of small businesses are using them as a way to introduce their products to a larger audience. It’s a great approach.

I agree in your article. I also tend to shy away from articles or mails that seems to be a bit pushy. I would rather read an editorial or press releases and even infographics than read whole chunks of paragraphs thrown at me. 🙂

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