An office at one of the world’s best business centers, a fleet of high-end company cars, and droves of black-suit clad managers do not necessarily make a business a success. What you have to pay attention and devote time to are your customers. They are the heart of your business. Without the pulsating beat of your customer’s support and patronage, your business will not survive.
If you want to reach your profitability targets, you have to make sure that you do the right thing in winning the hearts of your customers.
Connect – You have to reach out to the right target market. In today’s highly interconnected world, there is no excuse not to connect with your customers. There are various venues for this both online and offline. Traditional businesses would advertise in tri-media to get their messages across. Today, there is an added dimension to the customer communication – customer feedback. You know for sure that you have connected when they respond to your efforts to reach out to them.
Satisfy – The next step that you have to take is to satisfy your customers. Nowadays, it actually goes beyond mere satisfaction. Businesses are competing with one another to wow their customers in such a way that they become the company’s real-life brand ambassadors and endorsers. Customer satisfaction comes from a genuine desire to exceed customer expectations. It comes from listening to the real voice of the customer.
Build Relationships – Once customers are satisfied with your products and services, you can start building a relationship with them. Build brand loyalty. For some companies that carry products that serve consumers womb-to-tomb needs, this means a lifetime of customer relationships. You can be as personal as you want to be. Some financial institutions send out birthday cards to their top depositors. While some companies go to the extent of sending a representative to bring flowers and balloons to a customer who just gave birth.
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