The season of giving is here and everyone is busy shopping for gifts. Even businesses are most likely in the middle of preparing their corporate gift lists for their valued clients, business associates, partners, and employees. Giving, however, does not have to be limited to a particular season. It can be done the whole year round. Businesses have to recognize the value of corporate social responsibility as a way of giving back to the community where they operate. Companies and businesses today are actually expected to be more conscious of the way that their operations impact the people around them and their environment.
Customers today are more drawn to companies and businesses that are associated with particular causes. Brands that support non-profit organizations and charities often make it to the top of the list when it comes to the customer’s purchase decision. There are surveys that show that consumers are willing to pay more and exert more effort to purchase products or avail of services from companies with a strong corporate social responsibility program. They feel better when they know that their money is actually being used for something more significant and meaningful than simply boosting the company’s revenues.
Internally, having a corporate social responsibility program also has benefits in the way the employees regard their employer. Socially responsible companies and businesses are more likely to keep their employees for a longer time. The good deeds of the companies also cascade to their employees, boosting employee morale and making the employees proud of the companies they work for.
The size of the company does not matter at all when it comes to being socially responsible. Even smaller companies can choose to support causes or charities. They can even set up their own foundation that will take care of looking for funding sources or organizing fund raising activities for the company’s beneficiaries. Allocating a portion of revenues for purchases of specific items for the charities is one idea that you can consider. Donating goods and services to your chosen charities is also a common way of showing corporate social responsibility. Keep in mind, however, that being socially responsible should be a sincere act of giving back rather than merely a pretentious act meant only to build a reputation. Having a good image as a corporate citizen is achieved with genuine expression of social responsibility.
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