The World Is Changing: What Small Businesses Need To Know About The Way Customers Use Internet

The consumer’s way of thinking and purchasing goods and services are dramatically changing. Traditional advertising mediums such as The Yellow Pages, newspapers and magazines are more costly and less efficient than ever. But then came the Internet. Yes, you may already know this as a consumer yourself; however if you own a small business and require knowledge on how consumers are using the Internet today, then keep reading, as this article will elucidate the different strategies you need to identify about keeping your business and consumers satisfied and connected.

customers use internet

1. Staying connected and updated

First of all, most of your consumers would have a reliable Wi-Fi system for their devices whether it’s with leading wireless Internet specialists Myport or reliable free Wi-Fi in public spaces. Every modern consumer is connected online, this it’s vital that you and your business stay linked and relevant with them. You can achieve this by treat your consumer as if you’re in a romantic long distance relationship together. Consistently keeping them posted on what’s going on at least 3-4 times a day, all new projects that’s flourishing and media-related information relevant to the both of you are key factors in creating consumer loyalty and satisfaction. Customers investigate businesses online before they visit or call them; identify this is as an opportunity to build a devoted customer as opposed to a once-only affair.

2. Quality content

Customers are looking to find the best advertised content whether it’s a particular product or service. With so much information and media released every second of every day, creating quality content that is relatable to your brand and important to your customer is a selling point that will transform clicks in to sales. Whether it’s an image of a new product, or a blog about a new service or deal you’re promoting, ensuring that your content fits in with your customer’s brief can also convert to shares and new ‘likes’ on social media.

3. They love social media

Although this may sound like an obvious statement, most mobile device users with constant Internet access at least have one or two social media platforms and profiles. If they don’t, that’s just like purchasing an iPod that doesn’t have an earphone socket; you can still have access to some of the apps but its main feature is complete unusable. Therefore, if you’re running a small business, generate social media platforms that relate to the product or service you’re offering. Your target market can be found anywhere from Facebook, Instagram, Tumblr and Twitter, watching and waiting impatiently to peruse through your collection and goods. As this is social media after all, ensure that the tone of your language is related to the tone of your brand. Creating relatable and accessible content creates a positive relationship between the involved stakeholders.

4. Online purchasing

Researcher Roy Morgan stated that more than 50% of Australian shoppers shopped online in 2013, a staggering figure indicating that small businesses should incorporate and develop official websites that allow consumers to purchase goods and services on the web. Being conscious of your keywords utilising SEO is an effective way of receiving organic searches and traction on your website, translating in to sales, sales, and more sales!

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Speculate to Accumulate: Small Businesses Growing Need for New Technology

Small businesses no longer need to have a small attitude thanks to the evolution of the Internet and the fact that it can so easily disguise the size of a business and create a level playing field in the industry. A small business often has a smaller budget to work with; they are not on the same scale as global brands and therefore have to make wiser decisions in order to maintain the future and the security of the business.

Technology, however, is not an area that can afford to be neglected. Technology within a business can come in any form, but can easily transform the success of the company and positively impact the way operations and functions are carried out. From a BlackBerry to a desktop computer, there are elements of each device that can be beneficial to a business and serve as the perfect investment.

The Plight of the Small Business

A smaller sized company has a great deal of work to do in order to raise their profile and to begin to match the growth of bigger competitors. From the initial start up, small business owners need to be constantly mindful of cost considerations and are often forced to have small staffing numbers and limited technological items simply as there is not the budget for it. However, at the same time, small businesses will only become identifiable with a good reputation, a strong customer base and an efficient process that will gradually encourage more people to take notice.

new technologyCost is the area that prevents an investment in technology, as there is no guarantee that there will be a return. In most cases, technology will further the cause of the brand.

The Support of Technology for Small Businesses

70% of UK business start-ups begin in the owner’s front room that is made possible with devices that can be accessed anywhere allowing a business to remain online focused until growth begins.

Technology also means that the role and the influence of the employee is very different and works to the benefit of a new and/or a small business. Contracting and outsourcing work is a cheaper alternative to taking on permanent employees. The work is being done for the fraction of the cost whilst maintaining a high standard. This method is used regularly by bigger brands as a cost saving tool.

Work can be completed at home, with collaborators from across the globe and mobile, as people are able to utilise their smartphones to work continually through their spare time. 59% of people believe that the office will eventually become a paperless environment as we continue to embrace and adapt to life with technology.

The Change to the Small Business

Technology has been the sole cause for the improvements in business and document and information processes that have led to the increase in productivity and small businesses being able to compete against the biggest names in the industry.

Adopting the same methods as bigger brands will enable the small business to continue to grow and be a constant competitor. Although there seems to be a larger outlay in order to begin this process, it is worthwhile as a small business will either hold its position or will blossom into a bigger brand.

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Financing Options for Small Businesses

Small business owners sometimes find themselves unable to take advantage of opportunities because they lack the necessary financial resources. This often puts them at a disadvantage especially when they have to go against bigger corporations with deeper pockets. One solution that could put them on equal footing with big leaguers, at least in terms of funding, is a business loan. There are institutions that provide various financing options for small business owners. The fund from these business loans can be used for various business purposes including expansion, building construction, equipment purchase, and purchase of inventory. As each business would have different financing needs, it is necessary for the business owner to consult with a financial advisor or a financing consultant to determine exactly what kind of business loan he should avail of.

small business financial options

To get the best possible financing package, small business owners would have to ensure that the company is in good financial condition. They might not have much in capital, but their books should show that they are not on the red. Business plans are sometimes required by the financing company to determine the extent of risk that they are taking on when they lend money to the company. These plans should show how much the company is expecting by way of revenues in the coming months and years. The better the prospects are and the more realistic the projections look, the more likely the business owner will get the loan package he is applying for.

Financing options come at a cost. Business owners have to pay these loans back with interest. It is, therefore, not wise to get a loan unless it is absolutely necessary. There should be a clear purpose for the money that will be borrowed. And, the purpose for which the money would be used for should yield revenues that exceed what the borrower would have to pay in interest. Otherwise, the businessman would not benefit from such a financing package. Diligent and realistic number crunching is recommended before a businessman takes on financing options.

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