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business marketing

Developing and Maintaining Your Competitive Edge

There is always going to be competition in business. Even if you start out with a product or niche that you consider to be yours alone and continue to build brand awareness, other enterprising businessmen will likely catch up with you through experiential marketing and will fight for their share of your market. You cannot afford […]

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Guarantees, Warranties and Refunds

Everything that the consumers buy comes with a price and everyone deserves to have it functional and free of any defect or damages. As a consumer, you need to be aware of your rights when it comes to guarantees, warranties and refunds. If in any case you were able to see the sign “No Return, […]

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