Strategic Planning Can Make Your Business Stand Out from the Crowd

With a lot of businesses joining the internet marketing bandwagon, the realm of e-commerce is getting crowded. The pool of customers to tap is vast. Even with such competition, there are enough customers to sustain these online businesses. If this is the case, why are internet marketers closing shop before they even get to their first anniversary? The answer lies in their strategy and planning – or, in all likelihood, their lack of these two business pre-requisites.

business strategic planning

No internet marketer should go without a strategic plan. The focus of this plan is making the online business stand out from the crowd so that it can aggressively seek out its customers. There are a lot of factors involved in strategic planning. The first step is to know what you are offering. This goes beyond the specifications of your product. It’s easy enough to list down sizes, shapes, color, ingredients, and components. What you should pay more attention to are your product’s benefits. Focus on what your customers can get out of your product and why they should choose your product over your competitor.

Aside from identifying your product’s value to your customers, you should also think about who your customers are. You might think that you would be better off with a sea of customers to target. But, zooming into a specific segment of your market could yield more revenues for you. Strategically designing your marketing communications and campaigns to attract these customers could prove to be more profitable than having sweeping campaigns and crossing your fingers that you’ll get a good turnout.

Next comes crafting a message that screams out to your customers. You need to make some noise. But, you have to make sure that you create positive noise. This third step should not be all that hard when you have a clear idea of who you are talking to and what would likely draw them to your product. These days, you can stir excitement about your products without spending much in terms of financial resources. Utilize the resources that are within your reach. Make sure that you are present in your target customers’ online hubs and groups. Make sure that you are part of their regular conversations and interactions. When you forge “personal” relationships with your customers, you can be sure that you will be the first in your customers’ mind.

Image Credit:
Pat138241 – Free Digital Photos.Net

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Information Technology Trends to Look Into

Businesses of all sizes and across different industries have a lot to look forward to in terms of technological innovation this year. Developments in information technology will continue to make the business landscape more interesting. Business operations are enhanced and relationships with customers are made exciting.

information technologyImage Credit: www.uta.edu

Here are some of those that businesses and their customers will see more of this year:

Cloud Computing – with the use cloud technology, companies no longer have to deal with cost and labor intensive infrastructure requirements. This year, security issues as well as regulatory and management concerns have been addressed by enterprise information technology companies. Businesses can look forward to more cost effective services and customers can expect higher quality services delivered in the best possible condition.

Mobile Interactivity – Reaching out to customers is now easier with the availability of mobile applications. More and more businesses are going mobile to ensure that they are accessible to their customers anytime, anywhere. Unlike earlier marketing techniques that focused mainly on SMS marketing, marketers today employ more creative techniques by integrating mobile advertising and promotional campaigns with other marketing campaigns online and offline. The marketing arena has never been this exciting.

Data Management – With the availability of data from customers, businesses can easily come up with products and services that are tailor-fit to a particular market segment. Data mining and management technologies make it easier to gather and filter relevant data so that businesses can get to know their customers better. This capability results in products that are more responsive to customers’ needs and campaigns that are more attractive to consumers. Consumers, on the other hand, do not have to deal with loads of marketing materials arbitrarily sent by marketers and business managers.

These information technology developments present a win-win situation for both business owners and consumers. Even small businesses can take advantage of these technological innovations since most of these are scalable. Consultants and service providers are also available to address the growing technology needs of businesses and organizations. These services are available online. Finding a reliable and trustworthy IT consultant can help businesses determine which of these emerging technologies can best help them boost their profits.

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Who Could Become Google’s Toughest Search and Advertising Rival?

advertising online

Advertising still remains as the most effective marketing strategy that a business could make use to magnet numerous clients. Over time, advertising online is becoming more popular and there is no other company as reliable as Google to do the job. Online consumers has been massively increasing in the past decade and when it comes knowing the right place to know something about it or perhaps knowing who’s selling it, they would automatically open the Google homepage and type in their query.

As a businessman who has been utilizing the internet for advertisement, seeing their website appearing in the first ten websites of Google results is such great news. You might have encountered Google Ads being placed in one of the websites you’re checking and this is basically the reason why Google remained to be on the top of the list when it comes to advertising and among the search engines.

However, there have been speculations and a lot of rumors of who could possibly become their toughest rival…it could be Amazon or Facebook. Both were already having their fair share of subscribers and who knows if one of these days they would be able to have their own search features and their own way of advertising strategy.

Photo Credit:
KROMKRATHOG – freedigitalphotos.net

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The Evolution Of Technology Affecting People

Whether you’re an average teenager wanting to keep in touch with friends after school, or a business man needing a low cost but effective way of to keep work related material local and secret, chances are you use E mail or the social media services for communication purposes in this high tech lifestyle that exist today, these systems are used only with the basic understanding needed to run these devices. These are what we called The Net.

The internet has become a fully integrated part of our society, touching many aspects of our business as well as our personal lives. The Internet is so incredibly popular because it enables us to not only quickly access information from sources all over the world, but also transfer information quickly and easily. Businesses were quick in seeing the benefits the Internet would provide as well as common people who sees the benefits it can provide to their loved ones who s are away from them through various communications provided by the Net.

However, the positive affects the Internet merit, also leave room for the Internet’s negative effects as well. People have become so dependent on the internet that it has strongly affected everyone’s lives. People are beginning to avoid any personal interaction and they are taking their problems to the computer where they will spend hours trying to make themselves better. People may neglect work and social relationships as a result of internet addiction.

The Internet is a big part of society today and many people cannot go a day without using it. Although, the Internet provides sufficient information, and has proved to be valuable resources, there must come a point where one can draw the line on spending too much time on the computer.

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faceVsion TouchCam N1 for High Definition Video Calls

This is a Sponsored Post written by me on behalf of faceVsion Technology USA. All opinions are 100% mine.
Online video chats has greatly increased at a fast pace and becoming a standard form of communication. Thanks to the internet. Instead of writing letters to my friends and loved ones, which my mother used to do years back, I can now talk to them through Skype and can build closer relationships with them even they are on the other side of the world through video calls.

I talk to my sister in Qatar every night through Skype. I can say that sound quality with Skype is better than that of other video call softwares. However, I cannot help myself from complaining every time my sister and I chat as I am using Logitech Pro 9000 which my husband bought three years ago. It delivers very low quality video calls because its HD can only be accomplished locally. The image is blurry and pixelized and there are always delays. In short, it cannot actually stream HD quality over the internet.  My sister advised me to dispose my Logitech Pro 9000 and use faceVsion TouchCam N1 instead like the one she is using.

The faceVsion TouchCam N1 is a product of faceVsion, the makers of FV ExpressCombo. TouchCam N1 is the first Internet streaming true HD webcam for Skype video calls. This webcam is capable of delivering full screen 720p streaming video over the Internet. The FV touchcam N1 built-in hardware H.264 encoder, a chip that takes the 720p video and using high-quality encoding technology that squeezes the video into a stream small enough to be sent over a typical Internet connection, what makes it a strong competitor against any HD webcam. The N1 also features a best-in-class 78 degree super wide angle lens with fast auto-focus, so several people can comfortably get into the picture.

The FV touchcam N1 is available through shop.facevsion.com and other value added partners. It easily connects to your PC via high speed USB 2.0, an easy plug and play, and comes with a flexible universal base that attaches easily to most notebook computers or flat-panel displays and is extremely portable.

I think I have to follow my sister’s advice for me to enjoy high definition video calls that look real and feel real. You should do the same if you want a superb video experience with friends, family or business contacts wherever they are in the world. Now is the time to get it from faceVision on line store. www.shop.facevsion.com  is now running a back to school promotion with $10 off any purchase, using the promo code of FVTBTS2 while checkout. The promotion ends September 30, 2010.

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